The UND Brand

The UND brand combines messaging, design, photos and video to help tell UND’s story.

The brand serves as a guide to define and communicate UND’s fundamental values, personality and attributes. These elements comprise the foundation for our brand promise, which serves as the framework to share our story and deepen our embraces with each of our distinct audiences.

To request the complete brand book document, contact identity@UND.edu.

Brand Pillars

Our brand pillars are the building blocks that define who we are. These pillars represent the values and attributes that make UND special, and they support our brand promise to tell our story.

North Dakota

We take great pride in our history, community, work ethic and resiliency. These are the values we share with North Dakota. Once a part of UND, always a part of UND.

Doers

We meet adversity head-on, roll up our sleeves and get the job done. We lead not by telling, but by doing.

Ready

We equip our students with a skill set to lead in life. Our hands-on, professional education is supported and strengthened by the liberal arts to develop disciplined, collaborative and dynamic leaders.

Impact

We believe in action and tangible outcomes. Our groundbreaking research, economic impact and the great successes of our alumni are a testament to our belief that results matter.

Leaders in Action Tagline

Why Leaders?

Represents a UND student’s journey in becoming a well-rounded contributor for the community, their family and profession.

Why Action?

Functional and purposeful, representing a UND student’s commitment to hard work, achievement and making a positive impact.

Why Leaders in Action?

Pairs the aspirational LEADERS with the functional and purposeful IN ACTION to showcase UND’s commitment to developing future professionals through the liberal arts, impactful research and an active, hands-on curriculum.

Graduating leaders in action fulfills our One UND Strategic Plan purpose to be the chief opportunity engine for our students and North Dakota.