Any product or merchandise that include a University trademark (e.g., pens, T-shirts, baseball caps, etc.):
- Must be produced by an approved licensed vendor.
- Require the use of a Registered Trademark® or ™ logo.
- Design and use must be approved by the UND Licensing Office.
- Must follow UND Procurement & Payment Services policy on items over $10,000.
- Reproduction of University trademarks incurs 10% royalties; this royalty extends to internal and commercial use.
In addition to the University's trademarked logos (UND flame logo, Fighting Hawks logo, University Seal), the following are all trademarks of the University:
- North Dakota™
- University of North Dakota®
- Fighting Hawks™
- UND Hawkey™
- Fighting Hawkey™
University of North Dakota partners with Collegiate Licensing Company to manage the University's standard license. To become a licensed vendor, vendors may contact Collegiate Licensing Company.
Dacotah Legacy Collection License
University of North Dakota partners with Collegiate Licensing Company (CLC) to manage the University’s Dacotah Legacy Collection (DLC) license. The DLC was launched in 2013 to protect intellectual property of University retired logos as well as to adhere to a 2007 settlement agreement with the National Collegiate Athletic Association (NCAA).
To protect these marks, the University must be able to demonstrate continued use of the retired marks while also monitoring unauthorized uses. The DLC oversees merchandise that can be accessed through its two full-line retailers, SCHEELS and the Sioux Shop, through their respective online platforms. Items are selected for production on an annual basis and are made available at the discretion of our retailers after being purchased from licensed manufacturers. The word ‘Dacotah’ and its font are a tribute to the Dacotah Annual, UND’s first annual yearbook.
For more information on the DLC, visit FightingHawks.com.
A UND crafter's license will allow you to sell your products at craft shows, Facebook Marketplace, and Etsy. You are not permitted to sell University of North Dakota crafts in any retail venue under this license.