UND Logo System
The University of North Dakota is represented by several official logos and marks. The graphics in this logo system must be used in accordance with the UND Logo Usage Guidelines. Contact identity@UND.edu for assistance with logo usage.
Primary UND Logotype
The official mark of the University of North Dakota, the primary UND logotype should be used whenever possible on all advertising, publications and communications.
Secondary UND Logos
Several secondary variations of UND logos and marks are available to meet different design needs.
The vertical UND logo should be used when horizontal space is limited or when the UND logo must be placed in a grouping of other logos, such as sponsorship or partnership listings.
The UND flame logo may be used for internal audiences (campus signage, flyers for current students) or when space is limited (apparel, promotional items). The flame element must not be used as a design element other than in the official mark. The integrity of the UND flame must be protected, as it is an important element of the UND logotype.
The University Seal is reserved for official and ceremonial uses such as diplomas, legal documents and formal invitations. The University Seal symbolizes the formal authority vested in the University, and its use is at the sole discretion of the Office of the President with approval from the Office of Marketing & Creative Services.
The University Seal is a registered trademark. It should not be paired with other university marks such as the Logotype, Unit Logos or Unique Logos, unless on different pages/surfaces/plains.
For permission to use the University Seal, contact identity@UND.edu.
When partnerships with external organizations exist, the trademarks or logos of the partners may be displayed in print and digital communications. The partnership logos should not be given greater prominence than the UND logo and should be clearly separated from the UND logo.
The University of North Dakota athletic logos, trademark and name are reserved for use by the UND Department of Athletics and its entities. To request use of the Athletics logo, email UND.licensing@UND.edu.
Student organizations may not use University trademarks, seal or logos (including UND Flame logo, university signature, interlocking ND), without permission. Furthermore, student organizations may not manipulate or otherwise alter any trademark, seal or logo of the University without express permission from identity@UND.edu. Officially recognized student organizations, as defined in the Code of Student Life, are encouraged to create their own logos under the student organization logo requirements.