UND Logo System
The University of North Dakota is represented by several official logos and marks. The graphics in this logo system must be used in accordance with the UND Logo Usage Guidelines. Contact identity@UND.edu for assistance with logo usage.
Primary UND Logotype
The official mark of the University of North Dakota, the primary UND logotype should be used whenever possible on all advertising, publications and communications.
Secondary UND Logos
Several secondary variations of UND logos and marks are available to meet different design needs.
UND Vertical Logotype
The vertical UND logo should be used when horizontal space is limited or when the UND logo must be placed in a grouping of other logos, such as sponsorship or partnership listings.
UND Flame Logo
The UND flame logo may be used for internal audiences (campus signage, flyers for current students) or when space is limited (apparel, promotional items). The flame element must not be used as a design element other than in the official mark. The integrity of the UND flame must be protected, as it is an important element of the UND logotype.
The University Seal is reserved for official and ceremonial uses such as diplomas, legal documents and formal invitations. The University Seal symbolizes the formal authority vested in the University, and its use is at the sole discretion of the Office of the President with approval from the Office of Marketing & Creative Services.
The University Seal is a registered trademark. It should not be paired with other university marks such as the Logotype, Unit Logos or Unique Logos, unless on different pages/surfaces/plains.
For permission to use the University Seal, contact identity@UND.edu.
When partnerships with external organizations exist, the trademarks or logos of the partners may be displayed in print and digital communications. The partnership logos should not be given greater prominence than the UND logo and should be clearly separated from the UND logo.
Fighting Hawks Logo & Wordmark
The Fighting Hawks logo is used to formally represent the University’s NCAA teams, Athletics Department and related groups (Spirit Squad, Pride of the North Band, Nodak Nation and Champions Club, Hawkademy).
The fonts included in the Wordmark are for use exclusively by the Athletics Department.
For third party, co-branded usage of the Fighting Hawks Logo, a Fighting Hawks Sport Properties Sponsorship is required.
Non-athletic use of the Official Logo and Wordmark are allowable, but requires pre-approval by the Athletics Department.
Fighting Hawks Mascot
The University mascot is a mark used to promote and display school spirit. This mark should be used in addition to official UND logos. It is not a substitute for the primary UND logotype, vertical UND logo type or unit logos. Consult with identity@UND.edu prior to using the mascot.
Safe Zone & Size
The Fighting Hawks Mascot has an established safe zone. This safe zone is intended to maintain the mark’s integrity and to avoid visual confusion. No other type or graphic element should fall within the area shown. The safe zone is equal to one eighth of the height of the mark. The size of the mascot mark should not be less than 1.25 inches in length and proportions should not be altered.
External vs. Internal
Be aware of the audience when using the mascot mark. When using it externally, the words University of North Dakota must be included.
- Environmental design/décor (e.g. rooms, spaces, retail venues)
- Events or initiatives
- General school spirit initiatives or communications
Fighting Hawks Nickname
The University nickname should be used to communicate and inspire school loyalty. Campus is encouraged to use the nickname when referring to the broad UND community. With prior approval from identity@UND.edu the nickname may be used in the naming of space, events or groups.
Student Organization Logos
Student organizations may not use University trademarks, seal or logos (including UND Flame logo, university signature, interlocking ND), without permission. Furthermore, student organizations may not manipulate or otherwise alter any trademark, seal or logo of the University without express permission from identity@UND.edu. Officially recognized student organizations, as defined in the Code of Student Life, are encouraged to create their own logos under the student organization logo requirements.