UND Logo Usage Guidelines
The following guidelines govern the use of the official logos and marks within the UND Logo System, including the primary UND logotype and its secondary variations, the unit logos and stamps, and the University seal in all forms of print and digital communications.
The official logos and marks with the UND Logo System may be reproduced only from original master copies. If you do not find the logo or mark you need, contact identity@UND.edu.
Colors
Logo Colors
The official colors of the UND logo are Pantone 347 (green) and Pantone 165 (orange). Colors should be used at 100% tint or opacity.
| Color | Pantone | CMYK | RGB | |
|---|---|---|---|---|
| UND Green | Pantone 347 | 93,0,100,0 | 0,154,68 | |
| UND Orange | Pantone 165 | 0,70,100,0 | 255,103,31 |
Preferred Three-Color Versions
The three-color versions of the UND logotypes (including primary and secondary versions of the UND and unit logos) are always preferred.
First preference: green UND, orange flame and black signature
Second preference: green UND, orange flame and white signature
If the three-color versions do not work or are not available, designers may choose from the color variations listed below in order of preference.
Acceptable Two-Color Versions
First preference: green UND and signature with orange flame
Second preference: white UND and signature with orange flame
Third preference: green UND and flame with black signature
Please note that a two-color combination of a black UND and signature with an orange flame should not be used.
Acceptable One-Color Versions
First preference: green
Second preference: white reversed out
Third preference: black
Flame
The color of the flame should be at 100% tint or opacity. Do not scale back the color of the flame in the various versions of the UND logotypes.
Size
For the greatest impact and readability, a minimum logo size has been established. The size of the primary UND logotype and the unit logos should not be less than 1.5 inches in length and proportions should not be altered.
All marks within the UND logo system must be surrounded on all sides by clear space. The clear zone should be no less than one inch or half the height of the UND Flame Logo. Do not print graphics, rules, typography or other elements in the clear zone area.
Unacceptable Logos
Maintaining the integrity of the University's official logo system is important. Official logos and marks must be presented in a clear, consistent and effective manner.
The following guidelines are applicable at all times for all official logos and marks within the UND logo system:
- Do not modify, crop or alter in any way.
- Do not distort original proportion.
- Do not recolor.
- Do not outline, emboss, bevel or add other special effects.
- Do not cover or overlap UND logos with text or other graphic elements.
- Do not rearrange elements of the logo.
- Do not add any additional design elements or text.
- Do not change typefaces or use lowercase characters.
Retired Logos
Retired UND logos should not be used in any University communications. The logotypes, signatures and marks of the current system replace all other UND logos and marks.
Please note the word "The" was removed from "University of North Dakota". All visuals and body copy containing "The University of North Dakota" should be changed.
