Unique UND Logos and Graphic Elements
Occasionally, it’s necessary for University units to have a unique logo that is not part of the UND Logo System. Examples of previous approvals for unique logos include non-academic programs and services, special events and externally funded units.
Unique UND logos require approval from Marketing & Creative Services, but non-UND logos/graphic elements do not. If you need assistance, please email identity@UND.edu.
Requests for unique logos should be made through your unit's marketing, communication or graphic design professionals.
Unique UND Logos vs. Graphic Elements
It is important to know the difference between a unique logo and a graphic element.
Unique UND Logo
Graphic Element
| Unique UND Logo | Graphic Element |
|---|---|
| Incorporates all or part of the UND logotype in the design, including the flame. | Does not use any part of the UND logotype in the design, including the flame. |
| Additional text or graphic elements may be close to the UND logotype, but must not touch, cover or overlap any part logo. | Graphic elements must have a clear delineation and visual separation (at least one inch space or 50% of the height of the graphic element) from the UND logo. |
| Uses University of North Dakota and/or UND as part of the official name of the event, program or campaign represented. | Does not use University of North Dakota or UND as part of the official name the event, program or campaign represented. |
| Considered permanent or part of its ongoing, long-term identity. | Considered temporary or likely to change on a frequent basis. |
| May stand alone on print and electronic communications, as long as the University is properly identified in external communications and advertising. | Cannot stand alone on print and electronic communications. Graphic elements require the addition of an official mark from the UND logo system to properly identify the University and/or unit. |
| May be used in advertising, on websites, and on specialty promotional items, clothing, letterhead, business cards, envelopes, forms and other collateral materials specific to the major special event, non-academic program/service, student organization, advertising campaign, or externally funded unit. | May be used in advertising and on specialty promotional items, clothing, and other collateral materials specific to the major special event, non-academic program/service, student organization, advertising campaign, or externally funded unit. |
| Requires approval. | Does not need approval, but units should follow the Identity Guidelines as much as possible with choice of colors, typefaces, and other design elements. |