Visual Guide

Design Style

• Use clean lines, typefaces and graphics.
• Reduce the use of backgrounds with overly saturated color and busy graphic designs.
• Eliminate and/or reduce the use of special effects (e.g., beveling, drop shadows, etc.) unless they are necessary for readability.
• Use white or solid saturated colors from the UND color palettes.
• Minimize the number of colors used for a clean look.
• Use simple typefaces from one of the recommended UND typefaces.
• Minimize copy as much as possible to create white space to rest the eye. To effectively get across a point, less is more.
• Format copy in bullets or use short lines or columns, as they are easier to read.

Graphics

Use RGB graphics for Web or digital media projects, and CMYK graphics for traditional print projects. If a CMYK graphic is used in a digital or RGB platform, UND's green will appear lime green instead of kelly green.

PNG files allow transparency so a white background is not present when layered on top of another item. Whenever possible, do not use JPGs for logos because they are not transparent and create a white background on the file.

Photography

Photography is a powerful way to tell the UND story. Images should represent our determined culture and commitment to making a tangible impact. UND offers photos to use and tips on taking images.