Soojung Kim

COMM 345: Social Media Strategy
COMM 360: Communicating Science
COMM 402: Intercultural/International Communication
COMM 404: Advertising and Society
COMM 410: Senior Capstone in Communication
COMM 430: AD/PR Campaigns
COMM 505: Concepts in Quantitative Communication Research
COMM 516: Principles of Professional Communication
COMM 538: International Media
COMM 529: Communicating Science
COMM 550: International and Global Communication

1. Bruns, M.*, Walch, T., Wagner, C.*, Bergeron, R.*, & Kim, S.** (2024). Examining the role of knowledge and trust on vaccine confidence in North Dakota among university studetns, faculty, and staff. BMC Public Health, 24(1539).
2. Ross, A*, MacPherson, C., Baker, L., Kim, S., Njau, G., & Williams, A. D. (2024). Impact of breastfeeding barriers on racial/ethnic disparities in breastfeeding outcomes in North Dakota. Journal of Racial Ethnic Health Disparities.
3. Kim, S., Scheffer-Wentz, H.*, Klug, M. G., & Schwartz, G. G. (2023). Comparing communication methods to increase radon knowledge and home testing: A randomized controlled trial in a high-radon city. International Journal of Environmental Research and Public Health, 20(9), 5634.
4. Kim, S., Willis, E., Wehlage, S.*, Scheffer-Wentz, H.*, & Dulitz, M. (2023). Role of Meritocratic and diversity beliefs in Gen Z's trust and COVID-19 vaccine hesitancy: A mixed-method study. American Journal of Preventive Medicine and Public Health, 9(5), 1-9.
5. Kim, S., & Williams, A.D. (2023). Roles of income and acculturation in the Hispanic paradox: Breastfeeding among Hispanic women. Maternal and Child Health Journal, 27, 1070-1080.
6. Cavanah, S., Owens, S., Kemink, K., Riley, C.*, Kim, S., Lee, J., & Ellis-Felege, S. (2023). Birds of feather flock together: A longitudinal study of a social media outreach effort. Biological Conservation, 281, 109999.
7. Kim, S., Chiu, T.*, Klug, M. G., Schmitz, D., & Schwartz, G. G. (2023). Interventions to promote home radon testing: A randomized clinical trial of a smartphone app vs. printed brochures. Cancer Medicine, 12(2), 2027-2032.
8. Kim, S., Willis, E., Wehlage, S.*, Scheffer-Wentz, H.*, & Dulitz, M. (2022). COVID-19 vaccine hesitancy and short-term and long-term intentions among unvaccinated young adults: a mixed-method approach. BMC Public Health, 22(1), 1-14.
9. Lee, J., Kim, S., Ham, C-D, & Seok, A.* (2022). Avoidance and acceptance of native advertising on social media: Applications of consumer social Intelligence, persuasion knowledge, and the typology of consumer responses, Journal of Interactive Advertising, 22(2), 141-156.
10. Lee, J., & Kim, S. (2022). Social media advertising: The role of personal and societal norms in page like ads on Facebook. Journal of Marketing Communications, 28(3), 329-342.
11. Kim, S., Park, H.*, & Lee, J. (2021). Snapchat usage from the international perspective: comparison between the USA and South Korea. International Journal of Mobile Communications, 19(6), 734-751.
12. Park, H.*, Kim, S., & Lee, J. (2020). Native advertising in mobile applications: Thinking styles and congruency as moderators. Journal of Marketing Communications, 26(6), 575-595. [The Lead Article]
13. Kim, S., Brewster, M. S., & Schwartz, G. G. (2020). Communicating radon risk via a smartphone app: a pilot intervention study. BMC Public Health, 20: 547.
14. Kim, S., Eisenschmid, T.*, & Cavanah, S. (2019). Effects of controllability of athlete celebrity endorsers’ drug scandals on punitive opinions: Sensation seeking as a moderator. Communication & Sport, 7(3), 361-384.
15. Han, K. J., & Kim, S. (2019). Toward more persuasive diabetes messages: effects of personal value orientation and freedom threat on psychological reactance and behavioral intention. Journal of Health Communication, 24(2), 95-110.
16. Kim, S., Jeong, S. H., & Hwang, Y. (2018). Why are there cross-national differences in response to comparative advertising?: some mediators. Journal of Marketing Communications, 24(6), 569-587.
17. Hwang, Y., Lee, J., Kim, S., & Jeong, S. H. (2018). Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge. International Journal of Mobile Communications, 16(5), 557-572.
18. Lee, J., Kim, M., Ham, C. D., & Kim, S. (2017). Do you want me to watch this ad on social media?: The effects of norms on online video ad watching. Journal of Marketing Communications, 23(5), 456-472.
19. Kim, S. (2017). Make your brand move!: Effects of animated brands in a mobile game on consumer responses, Asian Communication Research, 14(1), 84-109.
20. Kim, S., & Shin, W. (2017). Understanding American and Korean students’ support for pro-environmental tax policy: The application of the value–belief–norm theory of environmentalism. Environmental Communication, 11(3), 311-331.
21. Lee, J., Kim, S., & Ham, C. D. (2016). A double-edged sword? Predicting consumers’ attitudes toward and sharing intention of native advertising on social media. American Behavioral Scientist, 60(12), 1425-1441.
22. Kim, S., & Bae, J. (2016). Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: Perceived message clarity and perceived CSR as mediators. International Journal of Corporate Social Responsibility, 1(1), 1-14.
23. Kim, S., Lee, J., Hwang, Y., & Jeong, S. H. (2016). Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge. International Journal of Mobile Communications, 14(3), 203-225. [The Lead Article]
24. Kim, S., Lee, J., & Yoon, D. (2015). Norms in social media: The application of theory of reasoned action and personal norms in predicting interactions with Facebook page like ads. Communication Research Reports, 32(4), 322-331. [One of the Most Read Articles Published in Communication Research Reports.]
25. Kim, S., & Lee, J. (2014). Perceived norms and consumer responses to social media advertising: A cross-cultural study of Facebook Sponsored Stories among Koreans and Americans. The Korean Journal of Advertising, 25(6), 53-81.
26. Kim, S., & Huh, J. (2014). Message-culture congruency effects in the context of PSAs for preventive health exams targeting Asian Women: Comparison between Asian and European women in the United States. Health Communication Research, 10, 75-124.
27. Kim, S., Jeong, S. H., & Hwang, Y. (2013). Predictors of pro-environmental behaviors of American and Korean students: The application of the theory of reasoned action and protection motivation theory. Science Communication, 35(2), 168-188.
28. Bae, J., & Kim, S. (2013). The influences of cultural aspects on the public perception of the importance of CSR activity and purchase intention in Korea. Asian Journal of Communication, 23(1), 68-85.

Note: * denotes students at the time of submission; ** denotes corresponding author.

• 2024-Present: Lead Technical Studies and Healthy Homes Technical Studies Grant Program ($486,377.00), The U.S. Department of Housing and Urban Development.
• 2024-Present: UND Connect ($4,990.00), University of North Dakota.
• 2023-2024: Digital Storytelling Summit ($12,398.00), North Dakota Newspaper Association Education Foundation.
• 2023: Best Article Award, Journal of Interactive Advertising, American Academy of Advertising.
• 2022-2023: 2022 Indoor Air Quality Mini-Grants: Building Systems to Improve Indoor Air Quality ($5,000), National Center for Healthy Housing (a flow-through funding from the U.S. Environmental Protection Agency).
• 2022-2023: Research Grant ($100,000.00), Prevent Cancer Foundation.
• 2022: Sponsored Research ($15,000.00), Grand Forks Public Health Department.
• 2021: DaCCoTA Feasibility Pilot Grant ($55,600.00), National Institue of General Medical Sciences of the National Institutes of Health.
• 2020: Faculty Travel and Professional Development Award ($650.00), College of Arts & Sciences, University of North Dakota.
• 2019: Itterman Faculty Professional Development Award, College of Arts & Sciences, University of North Dakota.
• 2018: Early Career Award ($19,482.00), University of North Dakota.
• 2018: Undergraduate Research/Creative Activity Fund ($3,500.00), College of Arts and Sciences, University of North Dakota.
• 2018: Outstanding Student Organization Advisor Award for PRSSA, University of North Dakota.
• 2017: Third-Place Advertising Division Open Research Paper Award (tied), Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC). 
• 2017: Research Grant for Emerging Scholars, Co-PI, Korea Advertising Society
• 2015: Undergraduate Research/Creative Activity Fund ($2,000.00), College of Arts and Sciences, University of North Dakota.    

M.P.H. Population Health Research & Analytics, University of North Dakota (2021)
Ph.D., Mass Communication, University of Minnesota (2015)
M.A., Mass Communication, University of Minnesota (2012)
B.A., Journalism and Mass Communication/Psychology, Korea University (2010)