Marketing & Communications
The Division of Marketing & Communications serves promote UND within the region, state and beyond.
Marketing & Communications is a trusted partner for our UND community, alumni and friends, and local, regional and national partners through inspiring local, regional and national recognition for UND and support enrollment through strategic marketing, brand experiences and storytelling.
Marketing & Communication Services
We celebrate and support the mission of the university. To provide exceptional educational experiences that enrich the lives of North Dakotans and the global community through excellence in teaching, innovative research, and meaningful engagement.
Communicate with current UND students. Explore student marketing tactics to develop a plan to meet your goals.
University ceremonies and events are the rituals and celebrations in the life of the campus. Events are the:
- Public means for marking institutional and individual milestones.
- Gatherings to maximize outreach, public relations opportunities, and institutional marketing.
- Forums for helping the University share the culture and accomplishments of the institution.
UND events are important components in the University’s efforts to build and maintain positive relationships with internal and external constituencies and to generate understanding of and support for the University.
In support of the mission of UND and University’s strategic priorities, the Office of Ceremonies & University Events ensures that institutional ceremonies and high-profile, public, events are created, planned, and carried out in an effective and quality way.
University Events
- Commencement ceremonies – eight per year
- Founders Day Banquet – third Thursday of February
- Graduation Expos – three per year
- UND Bus Tour – August
- Presidential Inauguration ceremonies
- Groundbreaking ceremonies for new buildings on campus
- Dedication ceremonies
Every campaign or marketing plan has a component in need of graphic design. Although each piece is unique, all designs follow UND brand guidelines, so everyone knows we are "UND."
UND Marketing offers templates for name badges, business cards, stationery, merchandise, letterhead, power point presentations, signage, envelopes, campus digital signage and more.
Graphic Design Services
- Logo design
- Advertisements (direct mail, print ads, outdoor, digital)
- Event signage
- Brochures and publications
- Invitations
- Promotional items
- Photography
Marketing is more than an attractive logo, brochure or website. A successful marketing plan requires planning and strategy. We'll help you by generating the right message, targeted to the right audiences and communicated in the right way.
UND Marketing provides tools, templates and tips for marketing best practices. View brand standards for additional resources.
The Division of Marketing & Communications captures UND’s story through photography in order to advance the University’s branding, recruitment and retention goals.
Online Photo Library
By using the UND public photo library, you agree to the UND Photo Use Requirements and to retain the naming structure of downloaded photos. If photos are renamed it makes relocating that image incredibly in the larger UND photo archive.
Faculty and Staff Headshots
A professional headshot is an important part of presenting yourself as a member of the University of North Dakota community. Our monthly Headshot Days provide faculty and staff with free, high-quality portraits for use on university websites, publications, business cards, presentations, and in professional organizations. Whether you're new to campus or updating an existing photo, we're here to help you look your best.
Headshot Day Logistics
Once per month, the Photo Studio in Skalicky 110 is open from 8 a.m. to 1 p.m. for headshot sessions. There is no cost and no appointment is required. The 8–9 a.m. hour tends to be our busiest; mid-morning and early afternoon typically have shorter wait times.
Appointments & Walk-Ins
Headshot Days are walk-in friendly, but a limited number of optional appointment slots are available for those with tighter schedules. Walk-ins are welcome anytime between 8 a.m. and 1 p.m. Appointments reserve a 10-minute window for a more predictable arrival time. Both options offer the same experience and on-site image review. If appointment slots are full, walk-ins are always welcome.
How to Prepare
Arrive dressed and ready to be photographed. Solid, neutral, or deep colors tend to photograph well and keep the focus on your face. Avoid busy patterns, neon colors, or large text and logos — unless it's official UND apparel. Layers like jackets or cardigans can add polish and structure. Glasses are welcome; if glare is an issue, the photographer will work with you to minimize it.
A Get Ready Station is available on-site with blotting papers, lint rollers, grooming supplies, and other touch-up items. Before stepping in front of the camera, take a moment to check hair, collars, and accessories. The photographer will guide your posing throughout the session — just relax and let us do the rest.
What to Expect
Check in at the studio, make any last-minute adjustments, step onto the backdrop with guidance from the photographer, and review your images immediately on an iPad. If time allows, retakes can happen during the same session. Otherwise, you're welcome to return on any future Headshot Day. Most sessions take five to ten minutes.
After Your Session
You'll receive an emailed link to your photos approximately one week after your session. Your professional headshot will be uploaded to the UND Directory within approximately one month by student interns in Marketing & Communications.
Group Visits
Departments planning to attend with five or more people should email marketing@UND.edu in advance so we can prepare for your group. Very large departments may be scheduled for a dedicated session.
Students
Students, student employees, and alumni should contact UND Career Services for student-focused headshot options.
Accessibility & Accomodations
Marketing & Communications wants every member of the UND community to feel comfortable and confident during their headshot session. If you need disability accommodations, you're welcome to speak with staff upon arrival or email marketing@UND.edu in advance. Lighting, posing, seating, and other aspects of the studio environment can be adjusted as needed.
Photography Requests
Photography requests made by campus partners are prioritized by photo category and the scope of the distribution plan and photography staff availability.
Photo Distribution
Primary
- UND website
- Admissions recruitment print materials
- Admissions recruitment emails
- Main UND social media accounts
- Recruitment presentations
- Admissions visits
- College visits
- Digital and print advertising
- UND public photo library
Secondary
- Administrative communications (campus-wide initiatives, presentations, etc.)
- Campus branding
- UND Today and research communications (broad distribution content only)
- Campus and Alumni publications (broad distribution content only)
We understand the value of building mutually beneficial relationships between UND and its publics. That's why we dedicate significant resources to tell our stories in the local, state and national media.
Communication Services
- News releases, media advisories and news conferences
- U-Letter production
- Crisis communications and issue management
- Hometown news
- Spokesperson and media training
- UND Today production
Media and News
Get the latest UND news, find experts for media interviews, request records and find media inquiry information on our news page.
Video brings your story to life and is a high-demand medium. Whether you want to inspire, educate or just entertain, we customize each video to meet your needs.
Video and Audio Best Practices
Faculty Video Services
Videos created by Marketing & Communications typically are for general recruitment purposes and are not program specific. Faculty needing video services for class should contact TTaDA.
Whether you would like to add a page, rewrite content or completely restructure your website, we can discuss the best options to implement the project in Omni (Modern Campus).
Project Request
Marketing & Communications provides various levels of service to campus partners. In addition, we've contracted with a variety of pre-approved vendors that UND departments can hire for additional services.
To start a conversation, please complete the Project Request Form or email us at marketing@UND.edu.
Marketing Project Request Form
University-Wide Content Sharing Policy
The Division of Marketing & Communications shares content created by our office equally with all campus colleges, divisions, and departments. This policy allows our Division to use our resources to best serve the campus community and provide high-quality, comprehensive content. Marketing & Communications does not limit content to one area when it could be used to promote the university as a whole.
Everyone benefits from this policy. Sharing content across campus gives areas that don’t have access to content creators, such as photographers, videographers and writers, a range of content to use in their marketing materials and websites. It also enables Marketing & Communications to highlight many majors and programs in university-wide marketing campaigns.
Academic Photo Selection Process
UND photography marketing an academic program is selected from UND's photo archive. Using photos from the program is the preferred choice. If size or inventory limitations occur, Marketing will select a photo from outside the program. In these photos, individuals may not be students or faculty in the program; however, the photo selected will highlight a realistic learning environment, campus scene, or professional outcome a student of the program would experience