UND Brand Standards

UND's brand centers on the tagline "Leaders in Action." But it's so much more than that.

The UND brand is the sum of everything we do. It is our determined people and our great state. It is the pride we have as students, alumni, faculty and staff. It is our impact on the community, region and world. The UND brand is all of us. It is the connective tissue that binds us together and the fabric of who we are.

The UND brand combines messaging, design, photos and video to help tell UND's story. A unified campus with a consistent brand strengthens the university.

This website is where you'll find brand standards, Brand Standards and resources to help you communicate UND's brand.

For questions on the UND brand and how to use it, contact identity@UND.edu.