Brand Assets
UND’s brand assets are elements used to represent UND and give the University a distinct, recognizable look.
Brand assets include University and Athletics logos, trademarks, messaging, taglines, colors, imagery, typography, and any other approved brand elements.
Everyone who creates communications for UND plays a role in protecting that identity. Using these assets consistently strengthens the UND brand and helps audiences recognize and connect with the University wherever they encounter us.
Explore the guidelines and resources for each brand asset to create communications that look and feel unmistakably UND.
