Training
UND offers brand training in three distinct tracks. Choose a training track that matches how you communicate and create content on behalf of UND. Each track focuses on the tools you use most, with guidance and resources tailored to your skill level. Review the options below to find the best fit.
General Use Track
This track covers the essentials, including brand pillars, promise, voice and tone, messaging, logo use, photography, fonts and colors. It’s built for everyday communication in tools like Word, PowerPoint and other standard platforms.
Best for: Faculty and staff creating presentations, documents and general communications.
Adobe Express Track
This track includes everything in the General Use Track, plus additional resources and training for Adobe Express for Higher Education. Adobe Express is a web-based platform for creating graphics, flyers, videos, presentations and social media content, along with basic PDF editing.
- Best for: Faculty and staff who want to create branded content with easy-to-use design tools.
- Before you begin: Please connect with the marketing and/or creative professionals in your college or school before starting a training track to confirm that creating branded materials in this format is the best fit for your needs.
Adobe Creative Cloud Track
This track includes all General Use content, plus advanced training and resources for Adobe Creative Cloud applications like InDesign, Illustrator, Photoshop, Lightroom and Premiere Pro.
Creative Cloud is available to faculty and staff who purchase a license through UIT. This track offers the most comprehensive access to brand tools and assets.
- Best for: Users who design high-impact material and need professional-level creative control. Users should also have training in Creative Cloud software before taking this track.
- Before you begin: Please connect with the marketing and/or creative professionals in your college or school before starting a training track to confirm that creating branded materials in this format is the best fit for your needs.
UND Brand Asset Access by Track
Still unsure which track to choose? Review the table below to learn how you access assets for each track.
| Brand Asset | General Use | Adobe Express | Adobe Creative Cloud |
|---|---|---|---|
| Logos |
UND Logos: Website Download Unit Logos: Request unit logos from your unit’s marketing professional or email identity@UND.edu. All Other Requests: Email identity@UND.edu. |
UND Logos: Brand Kit Unit Logos: Request unit logos from your unit’s marketing professional or email identity@UND.edu. All Other Requests: Email identity@UND.edu. |
UND Logos: Creative Cloud Library Unit Logos: Request unit logos from your unit’s marketing professional or email identity@UND.edu. All Other Requests: Email identity@UND.edu. |
| Fonts |
License-free Fonts: Installed on UND computers by University Information Technology (UIT). If you do not have access, contact UIT. |
Licensed Fonts: Adobe Fonts License-free Fonts: Arial is pre-installed on your UND computer. |
Licensed Fonts: Adobe Fonts Note: UND Marketing & Communications will provide a Helvetica Neue License if use requirements are met. |
| Color |
Manually add color with the appropriate CMYK and RGB formula. |
CMYK and RGB Formulas: Brand Kit |
CMYK and RGB Formulas: Creative Cloud Library Pantone: Available via Pantone Connect, which must be purchased separately by your unit. |
| Graphic Elements |
Provided on pre-made PPT and Word templates. Unique Designs: Complete the Adobe Express Track or Adobe Creative Cloud Track based on your skill level. |
Brand Kit |
Creative Cloud Library |
| Photography |
Online Public Gallery: IDM Required Additional Photo Requests: Contact your unit’s marketing professional or email marketing@UND.edu. |
Online Public Gallery: IDM Required Additional Photo Requests: Contact your unit’s marketing professional or email marketing@UND.edu. |
Online Public Gallery: IDM Required Additional Photo Requests: Contact your unit’s marketing professional or email marketing@UND.edu. |