Marketing Tools
Tell your story.
Promote your events, services and activities to the campus community using the My UND app, social media, newsletters and other university marketing channels.
Requirements
- All events must be submitted to the UND Events Calendar prior to being promoted through any other marketing channels.
- Only events, services or activities sponsored or hosted by an official UND department are eligible for broad promotion.*
- Only UND employees may submit requests for broad promotion through Marketing & Communications’ marketing channels.*
- Requests for Marketing & Communications to create a broad promotional campaign must be made at least 3 weeks in advance or risk automatic denial. Please complete the Project Request Form for assistance.
Content Guidelines
- Audience: Events, services and activities must be open to the UND campus community or to broad segments, such as all faculty, all staff, all students or to large student populations (e.g., all undergraduate or all online students). Closed events, services or activities limited to specific colleges, departments or student organizations will not receive broad promotion.
- Cultural Awareness: All events and activities must align with UND's Cultural Awareness Promotional Guidelines.
- Alcohol: Events centered around alcohol and/or are restricted to attendees aged 21+ are not allowed in student promotions. Events serving alcohol must be open to all ages, and alcohol must not be the focus (e.g., hockey game).
- Political Endorsements: Official UND communication channels cannot be used to endorse political candidates
at any level (i.e., UND, local, state or national elections). General, nonpartisan
events and communications that encourage participation and voting in elections are
allowed with prior approval.
- Refer to the UND's policy on Political Activities and the North Dakota State Board of Higher Education Policy 503.3 Student Political Rights for more information
- UND Policies: UND reserves the right to reject content that includes hate speech, pornographic material, dangerous behavior, or any other subject matter that conflicts with University policies.
*Non-UND Events
- Requests for broad promotions of non-UND events must meet all of the above Content Guidelines.
- In addition, non-UND events must be large-scale, widely recognized community events that significantly impact the UND community.
- Requests will be considered on a case-by-case basis to determine their relevance and alignment with UND's policies.
- Please complete the Project Request Form for consideration.
Current Student Communications
The UND events calendar is a dynamic listing of all public university events to help you promote your event.
Student Life Weekly (SLW) is an emailed newsletter distributed to current students every Monday during the academic year. SLW serves as a centralized communication tool to share events, deadlines and opportunities relevant to a broad student audience.
SLW Guidelines
- Submissions must be an event or service sponsored by a UND department and must pertain to a large portion of the student body.
- Anything date related (event or deadline) must first be submitted to the UND Events Calendar before being submitted to SLW.
- SLW submissions may be added automatically to Student Life Instagram, Student Life Texting or My UND App messaging as deemed appropriate by M&C.
- Off-campus events will be considered on a case-by-case basis.
- The maximum time a post can run in SLW is 2 weeks.
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All submissions are subject to review and approval by M&C.
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Due to space limitations and the volume of requests, inclusion is not guaranteed. Content selection is based on relevance, timeliness, audience breadth and alignment with institutional priorities.
Submissions for SLW
All requests for inclusion must be submitted to marketing@UND.edu and include the required items outlined below. Submissions will be accepted no later than the Monday before SLW is emailed.
- Event or item title
- 2-3 sentence description
- Date and time (if applicable)
- Location
- Registration details (if applicable)
- Link to website or UND Events Calendar listing
- RGB graphic sized 300 x 170 px
The submitting campus partner is responsible for notifying M&C if event details change or if an event is canceled after submission.
UND Events Calendar Requirement
All date-specific items, including events and deadlines, must be submitted to and published on the UND Events Calendar prior to consideration for inclusion in Student Life Weekly. Publication on the UND Events Calendar does not guarantee inclusion in SLW.
Student Life Instagram
Text, videos, photos and graphics can be submitted to:
Hayley Kuntz
UND Social Media Manager
hayley.kuntz@UND.edu
Include all relevant information and M&C will craft and schedule posts as availability allows.
#UNDproud
Use #UNDproud on your social media posts for exposure on the UND homepage. Posts drop off the feed as new ones are accepted.
Class of Facebook Groups
Encourage students to join the Class of Facebook Groups to connect with classmates. M&C does not schedule promotional posts in these groups. Content is driven by the group itself.
Disclaimer
The University of North Dakota hosts this group as a service to the UND community and it is subject to Facebook’s terms of use. We will respond to complaints, and you are encouraged to report inappropriate content to UND and/or Facebook, but we do not actively monitor or moderate posts or discussions. We do not control or direct what people and others do or say, and we are not responsible for their actions or conduct (whether online or offline) or any content they share (including offensive, inappropriate, obscene, unlawful, and other objectionable content).
Student Life Texting is a supplemental means of communication designed to inform current students about student life opportunities as well as important, time-sensitive information, including events, services and deadlines.
Emergency notifications (e.g., weather closures) are managed separately and not part of Student Life Texting.
Texting Guidelines
Authority to approve Student Life text messages lies with the Division of Marketing & Communications. M&C may approve, reject, edit, reschedule or cancel text messages to ensure compliance with university policies, standards and applicable laws.
- Text requests must be for an event or service sponsored by a UND department and must pertain to the majority or entirety of the student body.
- Only UND faculty and staff are able to request texting services from M&C.
- All requests must first be submitted to the UND Events Calendar before requesting
a
text. - Off-campus events will be considered on a case-by-case basis.
- Requests will be accommodated as availability allows. Texts are up to the discretion of M&C and are scheduled based on availability.
- Due to the SMS texting system requirements, texts may not exceed a maximum of 160 characters. A link counts towards the number of characters.
- Texts are restricted to how many can be sent out per week and per day. Based on
availability, your text request may not be accepted if scheduling limits have been
reached.
Submissions for Student Life Texting
To submit a texting request, email marketing@UND.edu and provide:
- Audience (e.g. all current students or to select student segments, such as undergraduate, graduate, online or on-campus students)
- Title of text
- Exact wording of the text requested to be sent out (within 160 character limit)
- Date of when text is requested to be sent out
- M&C reserves the right to schedule messages at different times and dates than originally requested based on availability.
Promote your event or service with digital signs that are displayed in high traffic areas around campus.
The My UND app offers content to current students and guests. This channel is not intended for communications specific to prospective students, faculty, staff, alumni or other audiences.
The app is managed by University Information Technology.
General Broadcast Messages
M&C can send messages within the Communicate platform from the student persona and ‘Free’ opt-in channel.
M&C-administered broadcast messages are intended for communications broadly relevant to current students.
Student Opt-In Channels
Opt-In channels allow app users to opt-in to a specific channel and receive messages that pertain to the selected topic.
M&C does not message via department-managed opt-in channels, which are managed separately.
App Message Submissions
Requests for general student broadcast messaging should be submitted through the My UND App support ticket in accordance with published procedures on the UND Communicate Guidelines website.
University Communication Channels
UND produces communication channels to amplify your story.
- UND Today: UND's official news source is managed by the UND Today editorial team.
- U-Letter: UND's faculty and staff newsletter is emailed weekly.
- News Releases: UND news is archived. Distribution lists are managed by Marketing & Communications.