Video and Audio
These guidelines are for all video, ranging from short web clips to broadcast television series.
Video Service Providers
The University of North Dakota has video production units that produce programming designed to reflect the University's mission and values.
Some units provide production services to the entire campus; others produce programming primarily for their own departments, academic units or organizations.
Production services are available to internal and external clients. The facility offers an HD (high definition) television studio, large seamless blue screen, field production, post-production, graphics, web design, satellite uplink services and interactive classrooms. Fees are charged for services.
Marketing & Creative Services produces video that supports UND's recruitment and digital strategies.
Services available at TTaDA include web-based audio and video streaming and recording for academic related events, equipment checkout and training, and audio/video editing suites. Priority is given to academic departments.
Video Best Practices
- Plan your videos in advance. Think of how you want to communicate your message and what shots will be needed.
- Use lots of light. Dark rooms or harsh shadows can be too dramatic or unpleasant to look at and not the desired effect on the viewer.
- Make sure audio sounds good. It can be more important than video. People are more willing to watch poor video quality if it sounds good. If it sounds quiet or buzzy, however, people will shut if off even if it looks good.
- Avoid shaky footage. When shooting video, keep as still as possible or use a tripod.
- Shoot lots of footage from multiple angles. It's better to have more when editing a video together. Get wide shots. Do close ups.
- If shooting on a phone, make sure to shoot video horizontally.
Multimedia promotional spots should include a "University of North Dakota" reference.
Digital on-screen graphics, commonly called "bugs" are watermark-like logos that appear in the corner of the screen to increase brand identity. The UND logos may be used as a bug for video promotional spots. Placement of a bug should adhere to the safe zones for standard definition televisions (for broadcast only).
UND has license agreements with the American Society of Composers, Authors and Publishers (ASCAP); Broadcast Music, Incorporated (BMI); the Society of European Stage Authors and Composers (SESAC); and DeWolfe Music.
The DeWolfe Music license agreement allows synchronization of music for audio, video and web projects (i.e., using music tracks to supplement a video, audio or web project). UND video producers have access to the DeWolfe production library through a password-protected website. To use the DeWolfe Music library products (music and sound effects), contact the Marketing & Creative Services at email@example.com.
ASCAP, BMI, and SESAC agreements grant the University limited public performance rights (i.e., the ability to play music or perform a work). For instance, licensed musical compositions may be performed on campus, played as background music on a University website, or used as house music at remote or off-campus locations operated for the benefit of the University. The agreements do not allow synchronization of music (i.e., use of music tracks for audio/video production), nor do they give unlimited rights for other purposes with existing sound recordings.
Members of the University community are expected to follow copyright law. Questions pertaining to music license agreements can be directed to the Office of General Counsel at 701.777.6345.
Name keys are typically two lines, using upper and lower case font. The first line gives the person's name, the second line gives an identifier or the reason the person is in the video.
Identifiers do not necessarily reflect a person's formal title. They reflect the reason the person is in the video. Department names are not typically used as identifiers unless the story is about the department. If William Green is being interviewed about the impact a new tax will have on the region, his key would look like this:
If William Green is being interviewed about his plan to improve his department, his key would look like this:
Accounting & Banking Department
For space and consistency, the ampersand (&) should be used in place of "and" in all instances.
Medical practitioners should be identified by their degrees.
Betty Green, M.D. Sally Green, M.D.
Surgery Professor Internal Medicine Professor
When identifying a professor, avoid using Dr. before a name. It can be misinterpreted as a medical doctor.
Lawrence Green Wanda Green
Economist Physical Therapist
Public officials, or candidates, are often identified by party affiliation.
(D) North Dakota Senator