The UND Brand

The UND brand is the sum of everything we say and do.

It is our determined people and our great state. It is the pride we have as students, alumni, faculty and staff. It is our impact on the community, region and world. The UND brand is all of us.

When conveying our brand, we leverage our brand promise — Leaders in Action — with other brand assets to bring our university’s stories to life for our many audiences.

Brand Policy and Approval Requirements

Per University policy, brand training is required to use the UND brand. Additionally, some uses of UND brand assets require review and approval before branded content is produced, published or distributed.

Visit Brand Approval & Forms to review the policy, determine requirements and access forms for requesting approval or services.

Brand Training and Resources

Complete the appropriate brand training before creating or managing communications that use UND brand assets. Training is required for staff, faculty and student employees whose work includes branded content.

After completing your training, use the brand website and brand book as your primary reference resources. They provide the standards and templates needed to create clear, consistent communications that reflect the UND brand.

Download UND Brand Book

Video Brand Training Sessions

As stakeholders, we know what makes UND a special community, and we understand the great pride that resides in all of us. We need to share this sentiment with others through our story. Our brand training videos are available to anyone who wants to learn how to consistently share UND’s story, but specifically helps creative, marketing and communication professionals and interns.

A live training session is available to faculty, staff and student employees using Adobe Creative Cloud. To participate in a live session, watch the video series, then contact identity@UND.edu for scheduling assistance. Student interns and their supervisors should attend the session together.