The UND Brand
The UND brand is the sum of everything we say and do.
It is our determined people and our great state. It is the pride we have as students, alumni, faculty and staff. It is our impact on the community, region and world. The UND brand is all of us.
When conveying our brand, we leverage our brand promise — Leaders in Action — with other brand assets to bring our university’s stories to life for our many audiences.
Brand Policy and Approval Requirements
Per University policy, brand training is required to use the UND brand. Additionally, some uses of UND brand assets require review and approval before branded content is produced, published or distributed.
Visit Brand Approval Requirements to review the policy, determine requirements and access forms for requesting approval.
Brand Training and Resources
Complete the appropriate brand training track before creating or managing communications that use UND brand assets. Training is required for staff, faculty and student employees whose work includes branded content.
After completing your training, use the brand website and brand book as your primary reference resources. They provide the standards and templates needed to create clear, consistent communications that reflect the UND brand.
Request Branded Materials or Services
Use the forms below to request branded content, signage or other University materials from M&C or Facilities.
M&C does not provide these services to alumni, students, student organizations, club sports or non-UND entities.
UND business cards are available to faculty and staff.
Supervisors may order business cards for student employees using departmental funds if the student represents UND in their role.
Business cards are not available for personal student use.
Use this form to order standard signs created by Facilities Management, including:
- Building signage
- Room signage
- Wayfinding signage
- Permanent interior or exterior signs
Use this form to request branded spaces and installations on the UND campus, including:
- Wall graphics, displays or exhibits
- Interior or exterior environmental branding
- Branded installations in campus spaces
Plan for a minimum of 12 weeks for completion.
Use this form to request official UND name badges.
Supervisors may order student employees badges if deemed necessary. Undergraduate and graduate students cannot order name badges.
Use this form to request new marketing and communication projects, including:
- Marketing campaigns
- Branding projects
- Content development
- Media relations
- Strategic communication support
Please provide at least 2 to 3 weeks notice. If accepted, a final project timeline will be determined in partnership with Marketing & Communications.
Use the correct form to request official UND stationery, including:
Use this form to request unit logos, including to:
- Create a new unit logo
- Update an existing unit logo (e.g., department name change)