Campus Branding

Environmental graphics combine graphics with architecture, lighting, landscaping and interior design to create a unique and branded space.UND has two types of environmental graphics – informational and aesthetic. Informational signs include wayfinding, logos, building identification and more utilitarian needs like creating privacy. Aesthetic graphics show our brand personalities and inject school spirit into a space. Aesthetic graphics can be signs, banners, window clings, elevator wraps or more complex two-dimensional designs.

Graphic Standards

Environmental graphics have a major impact on a space when used correctly. They help make a large campus feel unified and create a sense of community. The following standards apply to all environmental graphics.

• All environmental graphics requests will be brought to UND’s Environmental Branding Review Board (via this project request form) to be approved or denied.
• If approved, a workflow process will be started with the campus partner, Facilities Management and Marketing & Communications.
• If denied, a member of the Board will respond to the project request with an explanation of why the project was denied.
• Before submitting this project, the requester must confirm a budget for printing and installation. An average price for vinyl costs is $15 per square foot.
• A budget should also be considered for graphic replacement, as most types of graphics average a three-year lifespan.
• Graphics need to be evaluated every other year and replaced as brand or quality requires.
• The Board reserves the right to determine if current graphics need to be replaced or removed if a replacement budget is not available.
• Environmental graphic projects have an extended timeline. Plan for a minimum of 12 weeks.
• Graphics larger than 24 inches x 36 inches require a non-UND vendor for printing and install.
• Each type of graphic will have additional standards discussed during the planning process.

Examples of Environmental Graphics

Environmental Graphics Approval Process

UND’s Environmental Branding Review Board will assist with decisions regarding placement, material selection and messaging and have final approval of the overall graphic.

Environmental Graphics Request Form

UND's identity is represented in the buildings that make up our campus. The selection of a building's décor — from the paint on the walls to the color of the furniture — can reinforce UND's identity and instill a sense of school spirit and pride in everyone who passes through its doors.

When UND embarks on new construction or remodeling projects, the following standards are provided by UND Facilities and the Division of Marketing & Communications to enhance UND's identity in common spaces.

Get Started

Before moving forward with any new construction projects, campus building renovations, or when ordering new furniture, please contact Planning, Design & Construction in UND Facilities to guarantee the appropriate process is being followed. Facilities has specific Design Standards for all remodels and new construction.

Branded Common Spaces

Below are examples of items that can enhance the presence of UND’s brand in a space. It is not intended that all items be used in the same area or that they will work for all spaces.

• Accent wall coverings — paint, wallpaper, tile, etc.
• Flooring — carpeting, tile, etc.
• Furniture
• Signage
• Lighting
• Accessories

Branded items should be strategically selected to:

• Draw attention to main focal points in the room.
• Complement the overall design and decor of the room.
• Add elements of UND pride and school spirit to the room.

Keep in mind that if too many items in a room are branded, the overall impact can be diminished.

Color

Color choices should reinforce UND's identity; not distract from it.

• UND green should be thoughtfully integrated into building decor, serving as a prominent accent within a classic, neutral color palette. Any use of green must fall within UND's approved color range.
• Using dominant reds, blues, purples, and yellows is discouraged. Consult with Facilities and the Division of Marketing & Communications if a non-brand color is suggested in a remodel or new construction project.

Use of Logos and Seals

Logos in the UND logo system and the UND seal can be used in buildings. Common logo locations include wall hangings, glass etchings, tile floor designs, painted murals, door signs, etc.

Approvals

Facilities Management and the Division of Marketing & Communications are responsible for the approval of major remodels and new construction plans.

Facilities Management manages the design and construction activities for all projects.

The Division of Marketing & Communications oversees approval of color and brand asset, including logos.

The University of North Dakota maintains a system for standardizing signage throughout campus.

Campus signage includes all signs and symbols that provide information, direction, or identify buildings, sites and functions on the UND campus for students, visitors and members of the UND community.

The goals of the signage standards are:

1. To provide a design framework that establishes consistent aesthetics and quality from building to building.
2. To provide a system to request Facilities Management to make, update or place signage and/or seek approval for signage to be constructed elsewhere.

Facilities Management and the Division of Marketing & Communications monitor and update these standards to reflect new developments in manufacturing techniques, building codes and design trends.

Request Form

Consult with Facilities Management to help create your signage plan for major remodels and new construction.

Facilities Sign Request Form

Lettering, decals or wrap designs using brand assets must be approved by Marketing & Communications.

State Fleet

Lettering, decals or wraps may be allowed with approval of State Fleet. If approval is granted by State Fleet, designs using brand assets must be approved by Marketing & Communications.