Campus Branding

Environmental graphics combine graphics with architecture, lighting, landscaping and interior design to create a unique and branded space.UND has two types of environmental graphics – informational and aesthetic. Informational signs include wayfinding, logos, building identification and more utilitarian needs like creating privacy. Aesthetic graphics show our brand personalities and inject school spirit into a space. Aesthetic graphics can be signs, banners, window clings, elevator wraps or more complex two dimensional designs.

Signage Standards

Environmental graphics have a major impact on a space when used correctly. They help make a large campus feel unified and create a sense of community. They help tell a story. The following standards apply to all environmental graphics to ensure our campus looks unified and tells our best story.

• All environmental graphics requests will be brought to UND’s Environmental Branding Review Board (via this project request form) to be approved or denied.
• If approved, a workflow process will be started with the campus partner, Facilities Management and Marketing & Communications.
• If denied, a member of the Board will respond to the project request with an explanation of why the project was denied.
• Before submitting this project, the requester must confirm a budget for printing and installation. An average price for vinyl costs is $15 per square foot.
• A budget should also be considered for graphic replacement, as most types of graphics average a three-year lifespan.
• Graphics need to be evaluated every other year and replaced as brand or quality requires.
• The Board reserves the right to determine if current graphics need to be replaced or removed if a replacement budget is not available.
• Environmental graphic projects have an extended timeline. Plan for a minimum of 12 weeks.
• Graphics larger than 24 inches x 36 inches require a non-UND vendor for printing and install.
• Each type of graphic will have additional standards discussed during the planning process.

Examples of Environmental Graphics

Environmental Graphics Approval Process

UND’s Environmental Branding Review Board will assist with decisions regarding placement, material selection and messaging and have final approval of the overall graphic. 

Environmental Graphics Request Form

 

UND's identity is represented in the buildings that make up our campus. The selection of a building's décor — from the paint on the walls to the color of the furniture — can reinforce UND's identity and instill a sense of school spirit and pride in everyone who passes through its doors. 

When UND embarks on new construction or remodeling projects, the following standards are provided by UND Facilities and the Division of Marketing & Communications to enhance UND's identity in common spaces. 

Get Started

Before moving forward with any new construction projects, campus building renovations, or when ordering new furniture, please follow these steps. 

• Review the official Building Decor Guidelines and Architecture Guidelines. 
• Contact Planning, Design & Construction in UND Facilities to guarantee the appropriate process is being followed. Facilities has specific Design Standards for all remodels and new construction. 
• Contact identity@UND.edu for consultation on color and logo use. 

Branded Common Spaces

Below are examples of items that can enhance the presence of UND’s brand in a space. It is not intended that all items be used in the same area or that they will work for all spaces. 

• Accent wall coverings — paint, wallpaper, tile, etc. 
• Flooring — carpeting, tile, etc. 
• Window coverings 
• Furniture 
• Signage 
• Lighting 
• Accessories — flower arrangements, centerpieces, pictures, table skirts, rugs, clocks, etc.
  

Branded items should be strategically selected to: 

• Draw attention to main focal points in the room. 
• Complement the overall design and decor of the room. 
• Add elements of UND pride and school spirit to the room.  

Keep in mind that there can be too much of a good thing. If too many items in a room are branded, the overall effect will be lost. 

Color

• Color choices should reinforce UND's identity; not distract from it. UND green (Pantone 347) should be incorporated into building decor. It should pop as the prominent accent colors on a classic, neutral color palette. This may be most appropriately accomplished as an accent color or for items such as furniture or accessories. The use of hunter or forest green is not an equal substitute for UND green. 
• Using dominant reds, blues, purples, and yellows is discouraged. Consult with Facilities and the Division of Marketing & Communications if a non-brand color is suggested in a remodel or new construction project.  
• All color choices must be approved. 

Use of Logos and Seals

The logos from the UND Logos System and the seal can be used in buildings. Common logo locations include wall hangings, glass etchings, tile floor designs, painted murals, door signs, etc.  

Consult with Facilities and the Division of Marketing & Communications to help create your signage plan for major remodels and new construction. For smaller environmental graphics, complete the Environmental Graphics Project Request Form. 

As an essential component of the UND identity, the University of North Dakota maintains a system for standardizing signage throughout campus. 

Campus signage includes all signs and symbols that provide information, direction, or identify buildings, sites and functions on the UND campus for students, visitors and members of the UND community. 

The goals of the signage standards are: 

1. To provide a design framework that establishes consistent aesthetics and quality from building to building. 
2. To provide a system to request Facilities Management to make, update or place signage and/or seek approval for signage to be constructed elsewhere. 

Facilities Management and the Division of Marketing & Communications monitor and update these standards to reflect new developments in manufacturing techniques, building codes and design trends. 

Request Form

To request campus signage, complete Facilities’ Sign Request Form. 

Facilities Sign Request Form

No lettering is allowed on state fleet vehicles. Lettering on any other UND vehicle needs authorization from the state. 

For more information contact:  

UND Transportation 3925 Campus Rd Stop 9030 
Grand Forks, ND 58202 
701.777.4122