The UND Licensing & Trademark Office is a division of Athletics in collaboration with the Division of Marketing & Communications.
Our mission is to protect registered logos and trademarks (e.g. the text "University of North Dakota®”), promote the University's brand(s) and generate a profit from the Intellectual Property (IP) of the brand(s) for distribution to key stakeholders.
Legal Use of UND Name, Logo and Trademarks
All UND entities, including departments, administrative areas and organizations, have a responsibility and obligation in their use of the University's name, logos and trademarks. These legal regulations apply to all University entities as well as non-university entities.
Any product or merchandise that includes a University trademark (e.g., pens, T-shirts, baseball caps, etc.):
- Must be produced by an approved licensed vendor.
- Require the use of a Registered Trademark® or ™ logo.
- Design and use must be approved by the UND Licensing & Trademark Office.
- Must follow UND Procurement & Payment Services policy on items over $10,000.
- Reproduction of University trademarks incurs 10% royalties; this royalty extends to internal and commercial use.
- University required uniforms, plaques and awards can be exempt from royalties. For approval, the UND Royalty Exemption Request form must be completed and signed by UND Licensing for every order.
In addition to the University's trademarked logos (UND flame logo, Fighting Hawks logo, University Seal), the following are all trademarks of the University:
- North Dakota™
- University of North Dakota®
- Fighting Hawks™
- UND Hawkey™
- Fighting Hawkey™
- North Dakota Hawkey™
Some University trademarks are available for download. Contact identity@UND.edu to request access to logos not available for download.
Only manufacturers licensed by UND can legally reproduce our trademarks. Applications to become a licensed vendor are processed by CLC, the university’s exclusive brand licensing company.
Standard LicenseUniversity of North Dakota partners with CLC to manage the University's standard license.
Dacotah Legacy Collection License
University of North Dakota partners with CLC to manage the University’s Dacotah Legacy Collection (DLC) license. The DLC was launched in 2013 to protect intellectual property of University retired logos as well as to adhere to a 2007 settlement agreement with the National Collegiate Athletic Association (NCAA).
To protect these marks, the University must be able to demonstrate continued use of the retired marks while also monitoring unauthorized uses. The DLC oversees merchandise that can be accessed through its two full-line retailers, SCHEELS and the Sioux Shop, through their respective online platforms. Items are selected for production on an annual basis and are made available at the discretion of our retailers after being purchased from licensed manufacturers. The word ‘Dacotah’ and its font are a tribute to the Dacotah Annual, UND’s first annual yearbook.
A UND crafter's license will allow you to sell your products at craft shows, Facebook Marketplace, and Etsy. You are not permitted to sell University of North Dakota crafts in any retail venue under this license.