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University of North Dakota
  • Employee Resources
    • Job Openings
    • Benefits
    • Equal Opportunity
    • Staff Senate
    • TTaDA (Professional Development)
    • UCLC (Childcare)
    • University Senate
    • Work Well (Employee Wellness)
  • Financial Services
    • Shared Service Center
    • Grants & Contracts
    • Procurement & Payment Services
    • Resource Planning & Allocation
    • Treasury
  • Operations
    • Facilities Management
    • Parking & Transportation
    • Policy Office
    • Records Management
    • Safety
  • Communication Services
    • Brand and Identity
    • Campus Postal Services
    • Duplicating
    • Marketing & Communications
    • Telecommunications
    • University Information Technology
    • Web Support
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WordPress Blogs and E-Newsletters

UND is migrating all blogs and e-newsletters in June 2022. This content will be updated.

UND maintains and pays for subscriptions to the WordPress Accelerate Theme for blogs at blogs.UND.edu and MailPoet for e-newsletters. No specialized technical support or training is provided. UND archives all blogs and e-newsletters after two years of inactivity. 

Blogs

A blog is one way for your department to deliver timely news and updates. Although blogs are created with the best intentions, about 50% of UND blogs fail in the first year or never come to fruition. Consider the following before starting a blog: 

  • Blogging takes a lot of effort. You need to put in time and energy into writing, researching, sourcing images, etc.
  • Setting up a blog takes a level of technical savvy. You don’t need to be a computer programmer, but you do need to have the ability to do the work yourself.
  • Plan a 12-month editorial calendar. You should have something you need to communicate about every month.

If a blog isn’t the right fit for you, explore other available communication channels.

Start a Blog

Each blog needs to have a primary blog administrator who will set up and manage access for the blog. Primary blog administrators should use their UND email address to set up the account. Request your WordPress blog by submitting a request ticket.

Writing for Blogs

Each blog should have a specific purpose, point of view and personality. Many blogs have an informal, personable tone, whereas others are more formal. Develop a voice and persona for your blog to carry through each post that is consistent with the strategy, audience needs and communications style of the organization you represent.

Frequency of Posts

Fresh content is very important. A good benchmark is one post per week, but it will depend on the type of blog. Ideally, two posts a week will keep your readers up-to-date and coming back.

UND archives all blogs after two years of inactivity.

Etiquette

Since UND is providing this platform, make sure that you preserve the University's integrity and your own.

Header & Footer Images

Add header and footer images using UND brand elements and your official department name. 

Header Image

Header image spec: 600px x 160 px, RGB

  • Custom Header Template and Instructions
  • UND White Header
  • UND Green Header

Footer Image

Footer image spec: 600px x 64px, RGB

  • UND White Footer
  • UND Green Footer

RSS Feeds

Your visitors can subscribe to your blog using RSS. You can also use your blog to automatically “feed” posts to your website.

RSS WEBSITE SNIPPET STYLES

Comments

Allowing comments is encouraged on blogs because they allow you to engage with your audience. By default, all comments will require the administrator's approval before posting. If you change this setting to allow comments without approval, please understand that spam may become an issue.

Creating a blog moderation policy is also encouraged. Have a consistent and clearly-stated approach for all comments to help promote trust with your blog's audience. There are a number of online resources you can turn to for information on blog moderation policies.

ADA Compliance

To make your blog as inclusive as possible, be sure you meet accessibility standards. Review this Wordpress support guide on how to comply with ADA regulations.

E-Newsletters

The MailPoet plugin allows you to build a custom e-newsletters that integrate with WordPress. Email your branded newsletter to your subscribers with the ability to track analytics. E-newsletter services are only available for emails that go to lists managed outside of Blackboard. You must maintain your own subscriber list.

Start an E-Newsletter

MailPoet is available through WordPress blogs. If you have a blogs.UND.edu blog, you can access the MailPoet plugin through your blog's dashboard. To request a blog, submit a request ticket.

Customizing Your E-Newsletter

Header & Footer Images

Add header and footer images using UND brand elements and your official department name. 

Header Image

Header image spec: 600px x 160 px, RGB

  • Custom Header Template and Instructions
  • UND White Header
  • UND Green Header

Footer Image

Footer image spec: 600px x 64px, RGB

  • UND White Footer
  • UND Green Footer

Styles

Format your text and newsletter components under the Styles tab.

Style Font Size Color HEX #
Text Arial 13px #555555
Heading 1 Arial 20px #009a44
Heading 2 Arial 18px #009a44
Heading 3 Arial 16px #009a44
Style Color Hex #
Links #009a44
Header Background #ffffff
Newsletter #ffffff
Footer Background #cccccc
Background #ffffff
Unsubscribe #00000
"View in Browser" #00000

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