Web Policy and Guidelines
UND Website Policy
All UND websites must adhere to University brand and identity guidelines as set by the policy. Academic, support and affiliate website must be constructed in the approved content management system (CMS). All entities hosed on UND servers must adhere to all requirements in this policy.
Exemptions and Appeals
Exemption and appeals can be made to marketing@UND.edu using guidelines and content plan described in the website policy.
UND provides community server space for faculty, research, or other websites that are exempt from using UND templates (UND template, Centers template, Third Party template). Exemptions must requested and approved in accordance with the UND Website Policy.
Sites using community server space are independently managed and the Web Team will not provide services or support.
To request community server space, email marketing@UND.edu.
UND Web Guidelines
Student Organization Sites
Student Organizations are not official entities of the University and may not represent themselves as such. Student Organization are encouraged to use the Involvement student organization directory provided by the University as their official website. Student Organizations are not permitted to use UND website templates and must follow logo/brand guidelines.
If the Involvement website does not meet your Student Organization’s needs, you may create your own website and host it on a UND or external server. The site must be independently managed and the Web Team will not provide any services or support.
Content editors should follow these guidelines when updating content:
- All web pages must have unique page titles (40-60 characters).
- Image alternate text should be meaningful and descriptive (keep below 53 characters).
- There is only one <h1> per page. After an <h1>, pages should have a proper hierarchy of heading tags with <h2> tags appearing below a single <h1>, <h3> appearing below an <h2>, and an <h4> appearing below an <h3>.
- Avoid using images with text. Including text as part of images presents issues not only for the visually impaired, but those using screen magnifiers as well as those who are dyslexic or have other cognitive disabilities.
- Avoid using nondescriptive link prompts like "click here," "read more" or "learn more". These links are not descriptive enough since all links are read aloud by screen readers without context.
- Avoid posting URLs as text since these URL links are read aloud by screen readers. For example, instead of saying, "Visit Admission at www.UND.edu/admission to request more information," you should link the descriptive words or phrases, e.g., "Visit Admissions to request more information."
- Tables are used for the display of tabular data only. Content in data cells is associated with headers and rows.
- Avoid ALL CAPS, bolding random words and underlining anything that isn’t a link.
- Use lists where appropriate to accurately convey structure and relationships of text or a list of items. This may be done using unordered lists (bullets) or ordered lists (1., 2., 3.); instead of using paragraphs or line breaks between text and links.