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University of North Dakota
  • Employee Resources
    • Job Openings
    • Benefits
    • Equal Opportunity
    • Staff Senate
    • TTaDA (Professional Development)
    • UCLC (Childcare)
    • University Senate
    • Work Well (Employee Wellness)
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    • Shared Service Center
    • Grants & Contracts
    • Procurement & Payment Services
    • Resource Planning & Allocation
    • Treasury
  • Operations
    • Facilities Management
    • Parking & Transportation
    • Policy Office
    • Records Management
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  • UND Logo System
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UND Logo System

The University of North Dakota is represented by several official logos and marks.

The graphics in this logo system must be used in accordance with the UND Logo Usage Guidelines. Contact identity@UND.edu for assistance with logo usage. 

Logotypes

The official mark of UND, the logotype should be used whenever possible on all advertising, publications and communications. The vertical logotype should be used when space is limited or when the UND logotype must be placed in a grouping of other logos (sponsorship or partnership listings).

The logotype lockups pair the logotype and our external brand promise. They are interchangeable with the original logotypes and mostly commonly used on recruitment materials and when content connects to the external promise.

Primary Logotype

und primary logo

Vertical Logotype

und vertical logotype

Primary Logotype Lockup

und primary logo lockup

Vertical Logotype Lockup

und vertical logotype

Unit Logos

Unit logos are available to colleges, departments, schools, administrative offices, institutes and other University units. Unit logos are not created for degree programs. 

Unit Logo Request Form

Primary Unit Logo

The primary unit logo represents one unit, typically the highest level in the organizational structure. It is used on external communications designed at the unit level, including advertising, publication cover designs and other collateral materials.  

The primary unit logo is an acceptable alternate for our UND logotype. A unit is not required to have a unit logo and can continue to use the UND logotype. 

primary unit logo

 

Secondary Unit Logo (internal use only)

The secondary unit logo is used for internal audiences and may be used on select internal communications, such as memos, newsletters and staff apparel. A unit is not required to have a secondary unit logo and may use its primary unit logo on internal communications.

secondary unit logo

Unit Stamp

The unit stamp is used to identify two levels in a unit and requires a larger imprint area. A unit is not required to have a unit stamp and may use the UND logotype or other unit logo options. 

und vertical logotype

Flame Logos

The flame logo may be used for internal audiences (e.g., campus signage, flyer for current students). It can be used for external audiences when space is limited on apparel or promotional items with prior approval. The orange flame, a symbol of our Eternal Flame, should not be used alone or as a design element. 

The flame logo lockups pair the flame logo and our external brand promise. The lockups are interchangeable with flame logo and are used when the content connects to the external promise.

Flame Logo

und vertical logotype

Horizontal Flame Logo Lockup

und flame logo horizontal

Vertical Flame Logo Lockup

und vertical logotype

University Seal

The University seal symbolizes the formal authority vested in the University. It is reserved for official and ceremonial uses such as diplomas, legal documents and formal invitations. The seal also can be used for specific environmental branding. Its use is at the sole discretion of the Office of the President with approval from the Division of Marketing & Communications.  

  • The University seal is a registered trademark. It should not be paired with other University marks such as the logotype, unit logos or unique logos, unless it appears on different pages/surfaces/plains. 
  • A retail version of the UND seal is available for licensed vendors. 
  • For permission to use the University Seal, contact identity@UND.edu.

University Seal

university seal

University Seal - Retail Only

university seal retail only

Nickname and Mascot

Nickname

The University Fighting Hawks nickname should be used to communicate and inspire school loyalty. Campus is encouraged to use the nickname when referring to the broad UND community. With prior approval from identity@UND.edu the nickname may be used in the naming of space, events or groups.

Mascot

und fighting hawk image

The Fighting Hawk

When referring to our campus community and our nickname, we are all Fighting Hawks. The official name used to identify our mascot is The Fighting Hawk.

Mascot Mark

The University mascot mark is used to promote and display school spirit. This mark should be used in addition to official UND logos. It is not a substitute for the primary UND logotype, vertical UND logotype or unit logos. When using it externally, the words University of North Dakota must be included on the overall piece.  

The preferred use of the mascot mark is the full-color version. The Fighting Hawks marks may be used as a black and white version or an all-white version only when the full-color version is not practical. Additional mascot marks may be available for use with prior approval from identity@UND.edu. 

und fighting hawk image

Clear Zone and Size

The mascot mark has an established clear zone to maintain its integrity. No other type or graphic element should fall within the area shown. The clear zone is equal to one eighth of the height of the mark. The size of the mascot mark should not be less than 1.25 inches in length and proportions should not be altered.  

und fighting hawk clear zone

Athletics Logos

The Fighting Hawks logo system is used to formally represent the University’s NCAA teams, Athletics Department and related groups such as the Spirit Squad, Pride of the North Band, NoDak Nation and Champions Club. Non-athletic use of the primary mark, wordmark and fonts requires pre-approval by the Athletics Department.  

For third party, co-branded usage of the Fighting Hawks Logo, a Fighting Hawks Sport Properties Sponsorship is required.

Additional information about UND Athletics branding, including additional color and layout options, can be found in the UND Fighting Hawks Brand Standards Guide. Contact identity@UND.edu for additional details. 

Primary Fighting Hawks Mark

The primary mark features a stoic hawk head icon emphasized by a resolute hawk eye to personify the persistence, hard work and determination of UND student-athletes. The icon rests within a “ND” ligature to place UND athletics at the heart of North Dakota. 

und vertical logotype

Wordmark

The stacked wordmarks can be used to further communicate the UND Athletics brand exclusive use. 

wordmark

Primary Mark and Wordmark Lockup

The primary mark and wordmark lockup can be used to further communicate the UND Athletics brand.

und vertical logotype

Student Organization Logos

Student organizations may not use University trademarks, seal or logos (including UND Flame logo, university signature, interlocking ND), without permission. Furthermore, student organizations may not manipulate or otherwise alter any trademark, seal or logo of the University without express permission from identity@UND.edu. Officially recognized student organizations, as defined in the Code of Student Life, are encouraged to create their own logos under the student organization logo requirements.

Division of Marketing & Communications
identity@UND.edu
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