UND Logo System
The University of North Dakota is represented by several official logos and marks.
The graphics in this logo system must be used in accordance with the UND Logo Usage Guidelines. Contact identity@UND.edu or assistance with logo usage.
The official mark of UND, the logotype should be used whenever possible on all advertising, publications and communications. The vertical logotype should be used when space is limited or when the UND logotype must be placed in a grouping of other logos (sponsorship or partnership listings).
The logotype lockups pair the logotype and our external brand promise. They are interchangeable with the original logotypes and mostly commonly used on recruitment materials and when content connects to the external promise.
Primary Logotype Lockup
Vertical Logotype Lockup
Unit logos are available to colleges, departments, schools, administrative offices, institutes and other University units. Unit logos are not created for degree programs.
Primary Unit Logo
The primary unit logo represents one unit, typically the highest level in the organizational structure. It is used on external communications designed at the unit level, including advertising, publication cover designs and other collateral materials.
The primary unit logo is an acceptable alternate for our UND logotype. A unit is not required to have a unit logo and can continue to use the UND logotype.
Vertical Unit Logo
The vertical unit logo is used for internal audiences and for external audiences when space is limited. A unit is not required to have a vertical unit logo.
Informal Unit Logo
The informal unit logo is used for internal audiences and when a more casual mark is adequate. A unit is not required to have an informal unit logo.
The informal unit logo is replacing the secondary unit logo using a phased approach. During this process, units can continue to use their secondary unit logo until they are ready to transition to an informal unit logo. When the transition occurs, their secondary unit logo will be retired.
The multi-unit logo is used to identify two levels in a unit and requires a larger imprint area. A unit is not required to have a multi-unit logo.
This mark was formally known as the unit stamp.
The flame logo may be used for internal audiences (e.g., campus signage, flyer for current students). It can be used for external audiences when space is limited on apparel or promotional items with prior approval. The orange flame, a symbol of our Eternal Flame, should not be used alone or as a design element.
The flame logo lockups pair the flame logo and our external brand promise. The lockups are interchangeable with flame logo and are used when the content connects to the external promise.
Horizontal Flame Logo Lockup
Vertical Flame Logo Lockup
The University seal symbolizes the formal authority vested in the University. It is reserved for official and ceremonial uses such as diplomas, legal documents and formal invitations. The seal also can be used for specific environmental branding. Its use is at the sole discretion of the Office of the President with approval from the Division of Marketing & Communications.
- The University seal is a registered trademark. It should not be paired with other University marks such as the logotype, unit logos or unique logos, unless it appears on different pages/surfaces/plains.
- A retail version of the UND seal is available for licensed vendors.
- For permission to use the University Seal, contact identity@UND.edu.
University Seal - Retail Only
Nickname and Mascot
The University Fighting Hawks nickname should be used to communicate and inspire school loyalty. Campus is encouraged to use the nickname when referring to the broad UND community. With prior approval from identity@UND.edu the nickname may be used in the naming of space, events or groups.
When referring to our campus community and our nickname, we are all Fighting Hawks. The official name used to identify our mascot is The Fighting Hawk.
The University mascot mark is used to promote and display school spirit. This mark should be used in addition to official UND logos. It is not a substitute for the primary UND logotype, vertical UND logotype or unit logos. When using it externally, the words University of North Dakota must be included on the overall piece.
The preferred use of the mascot mark is the full-color version. The Fighting Hawks marks may be used as a black and white version or an all-white version only when the full-color version is not practical. Additional mascot marks may be available for use with prior approval from identity@UND.edu.
Clear Zone and Size
The mascot mark has an established clear zone to maintain its integrity. No other type or graphic element should fall within the area shown. The clear zone is equal to one eighth of the height of the mark. The size of the mascot mark should not be less than 1.25 inches in length and proportions should not be altered.
The Fighting Hawks logo system is used to formally represent the University’s NCAA teams, Athletics Department and related groups such as the Spirit Squad, Pride of the North Band, NoDak Nation and Champions Club. Non-athletic use of the primary mark, wordmark and fonts requires pre-approval by the Athletics Department.
For third party, co-branded usage of the Fighting Hawks Logo, a Fighting Hawks Sport Properties Sponsorship is required.
Additional information about UND Athletics branding, including additional color and layout options, can be found in the UND Fighting Hawks Brand Standards Guide. Contact identity@UND.edufor additional details.
Primary Fighting Hawks Mark
The primary mark features a stoic hawk head icon emphasized by a resolute hawk eye to personify the persistence, hard work and determination of UND student-athletes. The icon rests within a “ND” ligature to place UND athletics at the heart of North Dakota.
The stacked wordmarks can be used to further communicate the UND Athletics brand exclusive use.
Primary Mark and Wordmark Lockup
The primary mark and wordmark lockup can be used to further communicate the UND Athletics brand.
Unique UND Logos
The UND logo system is the standard structure for UND units. In some cases, the Division of Marketing & Communications may determine a unique UND logo is required to properly identify a specific service, event or externally funded unit.
What constitutes a unique UND logo?
- It incorporates all or part of the UND logotype, including the interlocked UND letters, the flame, and/or Friz Quadrata font.
- The clear zone is adjusted or altered for unique UND logos.
When is something a unique design, and not a unique UND logo?
- It does not incorporate all or part of the UND logotype, including the interlocked UND letters, the flame, and/or Friz Quadrata font.
- It may incorporate UND colors, other brand fonts and verbiage trademarks.
- Any UND logo system mark paired with the design that maintains the proper clear zone.
Student Organization Logos
Student organizations may not use University trademarks, seal or logos (including UND Flame logo, university signature, interlocking ND), without permission. Furthermore, student organizations may not manipulate or otherwise alter any trademark, seal or logo of the University without express permission from identity@UND.edu. Officially recognized student organizations, as defined in the Code of Student Life, are encouraged to create their own logos under the student organization logo requirements.