UND Logo System
The University of North Dakota is represented by several trademarked logos.
The graphics in this logo system must be used in accordance with UND brand and licensing guidelines. Appropriate alternative text must be provided when the logo is used in a digital format. Contact identity@UND.edu for assistance with logo usage.
Logotypes
The primary UND logotype is our main logo. It should be used on all advertising, publications and communications. The vertical logotype can be used when horizontal space is limited or when the logo appears alongside other logos, such as in sponsorships or partnerships.
The logotype lockups pair the logotype and our external brand promise. These lockups are interchangeable with the standard logotypes and used when content connects to the external promise’s message.
Unit Logos
Unit logos are available to colleges, departments, schools, administrative offices, institutes and other University units. Unit logos are not created for degree programs.
The primary unit logo represents a single unit. It is used on external communications designed at the unit level, including advertising, publication covers and other collateral.
The primary unit logo is an approved alternate for our UND logotype. Units are not required to have a primary unit logo and may continue using the UND logotype.
The vertical unit logo is used for internal audiences and for external audiences when space is limited. Units are not required to have a vertical unit logo.
The informal unit logo is used for internal audiences or when a more casual mark is appropriate. Units are not required to have an informal unit logo.
The informal unit logo has replaced the secondary unit logo. Units can continue to use their secondary unit logo until they are ready to transition to an informal unit logo. When the transition occurs, their secondary unit logo should no longer be used.
The multi-unit logo identifies two levels within a unit. It generally requires a larger imprint area. Units are not required to have a multi-unit logo.
Flame Logo
The flame logo may be used for internal audiences. It can be used for external audiences when space is limited on apparel or promotional items with prior approval. The orange flame, a symbol of our Eternal Flame, should not be used alone or as a design element.
University Seal
The University seal symbolizes the formal authority vested in the University. It is reserved for official and ceremonial uses such as diplomas, legal documents and formal invitations. The seal also can be used for specific environmental branding. Its use is at the sole discretion of the Office of the President with approval from the Division of Marketing & Communications.
- The University seal is a registered trademark. It should not be paired with other University marks such as the logotype, unit logos or unique logos, unless it appears on different pages/surfaces/plains.
- A retail version of the UND seal is available for licensed vendors.
- For permission to use the University Seal, contact identity@UND.edu.
Nickname and Mascot
The Fighting Hawks nickname—and its shorthand, Hawks—should be used to promote and inspire school spirit and loyalty. The UND community is encouraged to use the nickname when referring to the broader University. With prior approval from licensing@UND.edu, the nickname may also be used in naming spaces, events or groups.
The Fighting Hawk
When referring to the UND community and our nickname, we are all Fighting Hawks. The official name used to identify our mascot is The Fighting Hawk.
The mascot logo and its approved variations are used to promote and display school spirit.
Mascot logos are not alternatives or substitutes for primary UND and unit logos. When used externally, the “University of North Dakota” text must be included in the communication or deliverable.
The preferred use of the mascot mark is the full-color version. The Fighting Hawks marks may be used as a black and white version or an all-white version only when the full-color version is not practical.
For additional mascot logos or requests to create unique designs using one of the logos, email identity@UND.edu for approval and assistance.
Use Guidelines
The mascot logos have established use guidelines to maintain their integrity.
The logos need to be legible and high-quality in all uses.
Mascot logos have a clear zone equal to one eighth of the height of the logo. No other type or graphic element should fall within the area.
Approval from identity@UND.edu is required for any clear zone adjustments or use of a cropped mascot logo.
Athletics Logos
Specific usage standards have been established for how North Dakota Athletics trademarks can be used by non-athletic departments across the University of North Dakota. These standards provide consistent use of both the academic and athletic brands across our University.
For third party, co-branded usage of the Fighting Hawks Logo, a sponsorship through Fighting Hawks Sports Partnerships is required.
For additional information on UND Athletics branding, including additional color and layout options, contact licensing@UND.edu.
The primary mark features a stoic hawk head icon emphasized by a resolute hawk eye to personify the persistence, hard work and determination of UND student-athletes. The icon rests within a “ND” ligature to place UND athletics at the heart of North Dakota.
It represents North Dakota’s NCAA teams. Its use is reserved for Athletics and directly affiliated groups, including the Spirit Squad, Pride of the North Band, NoDak Nation and the Champions Club. This designation ensures that the logo represents UND Athletics at the highest level of competition.
The Primary Fighting Hawks mark cannot be used to identify or represent any non-athletic related program, unit, department or student service of the University.
Non-athletic departments may request use of these marks for initiatives through case-by-case approval if the use strengthens affinitiy for the University’s athletic nickname and logo in broad audience communications that represent the entire institution. Reach out to licensing@UND.edu for approval.
Wordmarks represents North Dakota’s NCAA teams. Their use is reserved for Athletics and directly affiliated groups, including the Spirit Squad, Pride of the North Band, NoDak Nation and the Champions Club. This designation ensures that the wordmarks represent UND Athletics at the highest level of competition.
The wordmarks cannot be used to identify or represent any non-athletic related program, unit, department or student service of the University.
Non-athletic departments may request use of these marks for initiatives through case-by-case approval if the use strengthens affinitiy for the University’s athletic nickname and logo in broad audience communications that represent the entire institution. Reach out to licensing@UND.edu for approval.
The primary mark and wordmark lockups represents North Dakota’s NCAA teams. Their use is reserved for Athletics and directly affiliated groups, including the Spirit Squad, Pride of the North Band, NoDak Nation and the Champions Club. This designation ensures that the lockups represent UND Athletics at the highest level of competition.
The lockups cannot be used to identify or represent any non-athletic related program, unit, department or student service of the University.
Non-athletic departments may request use of these lockups for initiatives through case-by-case approval if the use strengthens affinitiy for the University’s athletic nickname and logo in broad audience communications that represent the entire institution. Reach out to licensing@UND.edu for approval.
Secondary marks are simplified variations of a primary logo.
The Hawk Head (left) is a simplified version of the Athletics Primary Fighting Hawk logo. It features the Fighting Hawk profile. The Hawk Head secondary logo can be used by North Dakota NCAA teams, the Athletics Department and related groups, if prior approval has been given by UND Licensing.
The UND Mark uses Athletics’ brand font to connect the University’s academic and athletic brands.
Its use in broad, campuswide communications is meant to represent the entire University and may be approved on a case-by-case basis for materials sent to all prospective students, current students, faculty, staff or the full UND community. It is intended for instances where a more contemporary visual approach is appropriate to build institutional affinity.
It cannot be used to officially identify or represent any program or department. Contact licensing@UND.edu for use guidelines and approval.
Student Organizations and Club Sports Logos
Student organizations and club sports are not official entities of the University and can only include certain UND trademarks in logos. Available trademarks are outlined in the tabs below. UND trademarks may not be manipulated or otherwise altered in any logo design.
Student organization and club sport logos must be approved via email UND.licensing@UND.edu.
UND Licensing Requirements for Student Organizations
- Officially recognized student organizations, as defined in the Code of Student Life, are encouraged to create their own logos.
- Verbiage such as ‘North Dakota’, ‘University of North Dakota’ or ‘UND’ can be used to associate your organization with the university.
- No Academics or Athletics logo can be used (UND logotype, unit logos, UND flame, Fighting Hawk, wordmarks etc.).
- Mascot marks can be used in secondary locations on apparel to show UND school spirit.
- Licensed Vendors must be used when producing UND Trademarks.
What is a Club Sport?
Club sports are student-run, organized teams within UND that compete against other collegiate teams but are not part of the school's official, NCAA-sanctioned athletic programs. They provide a more competitive environment than recreational sports or intramurals.
UND Licensing Requirements for Club Sports
- Verbiage such as ‘North Dakota’, ‘University of North Dakota’ or ‘UND’ can be used to associate your organization with the university.
- Mascot Head Pose 1, Mascot Head Pose 3, and UND Mark can be used by club sport teams.
- No other academic or Athletics logo can be used (UND logotype, unit logos, UND flame, Fighting Hawk, wordmarks etc.).
- Text cannot overlap approved UND logos.
- The word ‘Club’ must be included with the sport name (i.e., Club Basketball or Basketball Club).
- Licensed Vendors must be used when producing UND Trademarks.
Unique UND Logos
The UND logo system is the standard structure for UND units. In some cases, the Division of Marketing & Communications may determine a unique UND logo is required to properly identify a specific service, event or externally funded unit.
What constitutes a unique UND logo?
- It incorporates all or part of the UND logotype, including the interlocked UND letters, the flame, and/or Friz Quadrata font.
- The clear zone is adjusted or altered for unique UND logos.
When is something a unique design, and not a unique UND logo?
- It does not incorporate all or part of the UND logotype, including the interlocked UND letters, the flame, and/or Friz Quadrata font.
- It may incorporate UND colors, other brand fonts and verbiage trademarks.
- Any UND logo system mark paired with the design that maintains the proper clear zone.
Historic Logos and Trademarks
The University of North Dakota maintains the licensing of historic nickname and logo trademarks through the Dacotah Legacy Collection.