Audiences

Great brands build strong bonds with their audiences by being consistent.

They are instantly recognizable and stand for something. They speak a common language, despite communicating with people who have different wants and needs.  

To effectively engage each UND audience, we must tailor our messaging to emphasize particular preferences and points of interest. Building strong connections grows engagement and ignites passion.

What our Audiences Care About

Current and Prospective Students

Driven by the opportunity to pursue their goals, UND students strive to work hard and make a difference. Points to highlight:  

• Education as a crucial component for civic, professional and personal success.  
• Student life.  
• Fields of study.  
• Close ties to the community with internships and other professional opportunities.  
• Big-campus opportunities with a small-campus feel.  
• Nationally successful athletic programs.  
• Real-world skills that lead to employment opportunities. 
• Top 25 in-demand programs.  
• Program-specific strengths.  
• Genuine, fun, inclusive and welcoming environment.  
• Availability/flexibility of online and on-campus programs. 

Current and Prosective Student Parents

Parents seek an institution that provides a safe environment and a direct route to successful employment. Points to highlight:  

• Affordability.  
• Highly ranked programs that teach in-demand skills.  
• Trusting and caring environment that doesn’t coddle.  
• UND’s investment in the success of its students.  
• Percentage of UND graduates who are employed in their field.  
• Percentage of students who report feeling safe at UND. 

Alumni

Cherishing the legacy and history of UND, its proud supporters want to help build a brighter future for their alma mater. Points to highlight:  

• University news and updates.  
• Our strength, vision and momentum.  
• Faculty, staff and student achievements.  
• The value of our large and diverse alumni network.  
• Academics and research that prepare the future workforce for successful careers.
• Connections that bind us forever.  
• Lifelong traditions.  
• Athletic success.  
• Majors that make an impact.  
• Our global community. 

Faculty and Staff

Determined to empower future generations with the skills and knowledge to succeed, our passionate teachers and mentors keep their doors always open. Points to highlight:  

• University news and updates.  
• Events, services and initiatives.  
• Direct impacts on students’ lives.  
• Ways they equip the next generation with the tools to make a difference and move the world forward.  
• Ways they teach skills and conduct research that directly impacts the state, region and world.  
• Mentorships and personal connections with students.  
• Opportunities to do what they love.  
• School spirit initiatives, including athletic announcements, accomplishments, results, etc. 

Grand Forks Residents

Welcoming people who recognize UND’s importance for the community and the region. Points to highlight:  

• The value UND brings to the community.  
• University news and updates.  
• Our culture and close-knit community.  
• Impacts of academics and research.  
• Local business outreach.  
• Community service initiatives.  
• Active learning through community work and social activities.  
• Our legacy and history.  
• We are all part of UND.  
• Internships with local businesses.  
• Athletic announcements, accomplishments, results, etc. 

North Dakota Stakeholders and Residents  

Require factual information to substantiate UND’s profound impact on the state and region. Points to highlight:  

• Our role as economic driver for the state and region.  
• Commitment to producing future leaders for the region, state and world.  
• Status as regional leader in producing professional leaders.  
• Number of students who are from North Dakota.  
• Percentage of UND graduates who work and live in North Dakota.