Color
UND green, one of our official school colors, is our primary brand color.
UND green along with accents of white, gray and black are used to visually represent UND.
Pink and orange are used for specific purposes. Pink, our other official school color, may be used for ceremonial purposes and for internal audiences, including current students, faculty, staff and alumni. Refer to the Pink Identity Standards for further details. Orange is limited to the Eternal Flame as part of the official logos.
Color Values
UND uses specific color values. It is important to use the correct color value for a particular use to maintain the visual impact of our brand colors.
- CMYK: For nearly all print work, you will use the CMYK values listed below for the most accurate brand color reproduction. Do not use RGB color values for print as it will reproduce too dark.
- Pantone (PMS): Also used in print work, PMS colors are based on the Pantone Matching System and used for spot-color applications such as one- or two-color printing.
- RGB and Hex: RGB and Hex values are only be used when reproducing brand colors for digital applications in RGB environments such as social media, digital signage or website design. If a CMYK graphic is used in a digital application, our green will display lime green instead of the proper UND green.
UND Colors
| Color | Pantone | CMYK | RGB | HEX | |
|---|---|---|---|---|---|
| UND Green (primary) | Pantone 347 | 93 / 0 / 100 / 0 | 0 / 154 / 68 | #009A44 | |
| White | -- | 0 / 0 / 0 / 0 | 255 / 255 / 255 | #FFF | |
| Black | Pantone Black | 0 / 0 / 0 / 100 | 0 / 0 / 0 | #000 | |
| UND Gray | Pantone 421 | 0/ 0 / 0 / 30 | 174 / 174 / 174 | #AEAEAE | |
| UND Pink (limited use) | Pantone 1895 | 0 / 30 / 2 / 0 | 245 / 182 / 205 | #F5B6CD | |
| UND Orange (flame only) | Pantone 165 | 0 / 70 / 100 / 0 | 255 / 103 / 31 | #FF671F |
Pink Identity Standards
Touches of pink can be introduced to a new internal audience during a transitional period, defined as Orientation through Homecoming. During the transitional period, the use of pink should correlate to how much time/resources/content can be dedicated to providing the audience with the historical context and meaning surrounding the UND color. The use of pink should organically grow as an internal audience becomes more integrated into campus life.
External vs Internal Audiences
The sample palettes below illustrate how pink is introduced and used with internal audiences. The palettes are not an exhaustive list, but a visual guide that shows how the use of pink should increase from 0% (external audience) to 1-3% (transitional period) to a maximum of 10% (internal audience).
Using Pink at UND
When to Use Pink
Often departments are unsure of how to strategically share pink with an internal audience. Ways of using pink should fall into four categories: celebrating the history of pink, showing school spirit, celebrating our students’ rosy prospects and inclusion. In all instances, the use of pink must be intentional and adhere to the usage percent. The following ideas are just a few ways to share pink. For additional ideas or to discuss options not listed, contact identity@UND.edu.
- Encourage wearing pink with green on Spirit Fridays.
- Encourage wearing UND pink on International Pink Day which celebrates diversity and is against all forms of bullying.
- Encourage wearing UND pink in October to support the fight of breast cancer.
- Showcase art or a display that incorporates UND pink and/or describes the school colors, their history and points of pride about these colors.
- Add pink to landscaping using plants, flowers and other accents.
- Add some pink items (e.g., balloons, food, flowers, napkins, flags, etc.) into décor for internal events.
- Create a specialty pink food or drink.
- Order pink promotional products (highlighters, pens, rose pins, etc.) for internal audiences.
- Host a social media photo contest sharing green and pink content.
- Celebrate pink at commencement (e.g., regalia, flags, balloons, etc.).
- Incorporate pink as appropriate in retail, non-uniform and student-focused clothing. Large events (e.g., Welcome Weekend, Homecoming, The Big Event, etc.), shirts cannot be a majority pink. Pink can be included on the shirt or a smaller subset of an order can be mostly pink to designate a special group within the whole.
When Not to Use Pink
Pink is not approved for use in the following areas to strengthen our overall brand.
- Non-retail UND logos (academic or athletic).
- Non-retail clothing such as official UND uniforms for employees and athletes.
- Building décor.
- Cannot be used with the intent to be equal to or replace UND Green.
- External marketing material in any medium.
History of UND's School Colors
In April 1889 the student body met and chose the school colors, the pink and green of the prairie rose, suggestive of our green prairies and rosy prospects.Louis G. Geiger
1907
Green and pink were not used to represent UND for roughly a decade. Instead, black and gold, more traditional school colors, were unofficially adopted. Alumni protested black and gold, and in the 1920s green and white were adopted as UND’s team colors, while green and pink remained the official colors.
1920s
The 1920s were the golden era of athletics, which enhanced the use and recognition of the university’s colors as green and white.
1983
Orange was added into the University’s color palette with the introduction of the logo for the centennial celebration in 1983. The centennial logo was modified after the yearlong celebration and is still the logo in use today. Orange has never been an official school color and is reserved for use in the official UND logos and when telling the Eternal Flame’s story. It is not present in other aspects of branding.
2000s
Until the last few decades, UND green and pink were rarely used in printing due to cost and technological limitations. In 2002, a graphic identity standards manual was developed by University Relations and endorsed by the President’s cabinet. This guide, and an updated version from 2004, were the foundation for the current identity and brand guidelines stating that green and pink were rarely used outside of official or ceremonial applications. Instead, green, white and black are used as UND's colors.
2020
In 2020, UND’s pink Pantone® was updated from Pantone® 189 to Pantone® 1895. Pantone 1895 is recommended as it is a more recent color than Pantone® 189 and it is more consistent across Pantone, CMYK and RGB formulas, allowing for easier Pantone matching in design and licensing.