Skip to main content
University of North Dakota
University of North Dakota
    • Email
    • Employee Self-Service (HRMS)
    • Finance (PeopleSoft)
    • Campus Connection
    • Flex Spending
    • Starfish
    • Faculty Success (formerly Digital Measures)
  • Calendar
  • Directory
  • Scope of this search:
Campus Services
  • Employee Resources
    • Job Openings
    • Benefits
    • Equal Opportunity
    • Staff Senate
    • TTaDA (Professional Development)
    • UCLC (Childcare)
    • University Council for Women+
    • University Senate
    • Work Well (Employee Wellness)
  • Financial Services
    • Shared Service Center
    • Grants & Contracts
    • Procurement & Payment Services
    • Resource Planning & Allocation
    • Treasury
  • Operations
    • Facilities Management
    • Parking & Transportation
    • Policy Office
    • Records Management
    • Safety
  • Communication Services
    • Brand and Identity
    • Campus Postal Services
    • Duplicating
    • Marketing & Communications
    • Telecommunications
    • University Information Technology
    • Web Support
University of North Dakota
  • Employee Resources
    • Job Openings
    • Benefits
    • Equal Opportunity
    • Staff Senate
    • TTaDA (Professional Development)
    • UCLC (Childcare)
    • University Council for Women+
    • University Senate
    • Work Well (Employee Wellness)
  • Financial Services
    • Shared Service Center
    • Grants & Contracts
    • Procurement & Payment Services
    • Resource Planning & Allocation
    • Treasury
  • Operations
    • Facilities Management
    • Parking & Transportation
    • Policy Office
    • Records Management
    • Safety
  • Communication Services
    • Brand and Identity
    • Campus Postal Services
    • Duplicating
    • Marketing & Communications
    • Telecommunications
    • University Information Technology
    • Web Support
Scope of this search:
Scope of this search:
  • Home
  • Brand
  • Typography
Skip Section Navigation
  • Brand
  • Logo System Show/hide children
    • Downloads
    • Usage Guidelines
    • Brand Symbols
  • Identity Guidelines Show/hide children
    • Colors
    • Photography
    • Typography
    • Graphics
    • Social Media
    • Diversity & Inclusion
    • Video & Audio
    • Email Template Guidelines
  • Messaging & Writing Show/hide children
    • Audiences
    • Writing Guide
    • Personality, Voice & Tone
  • Branded Items & Templates Show/hide children
    • Business Cards
    • Stationery
    • Name Badges
    • Email Signatures
    • Digital Wallpapers
    • Digital Signage
  • Licensing Show/hide children
    • Promotional Product Guidelines
    • Licensed Vendors
  • Campus Branding

Typography

Consistent typography elevates copy to a consistent visual representation for bold UND messages. UND has three main typefaces that will help bring visual interest to our work, all while reinforcing our brand.  

Brand Fonts

Licensed Typefaces

Design professionals employed by UND should use our licensed typefaces:

  • Trade Gothic Pro Bold Condensed #20
  • Sentinel Medium
  • Helvetica Neue (Roman, Italic, Bold, Bold Italic)

Licensed typefaces are provided after a designer completes brand training. 

licensed typefacedLicense-Free and Libre Typefaces

UND stakeholders without access to the licensed typefaces can substitute them with these comparable fonts, which do not require purchased licenses.

  • Substitute Trade Gothic with Oswald Medium
  • Substitute Sentinel with Trocchi Regular
  • Substitute Helvetica Neue with Arial

license-free typeface

Other Typefaces

  • Friz Quadrata: Only for use in the UND Logo System.  
  • Helvetica: For use in directional and wayfinding signage. 
  • Serif fonts: Baskerville and Canto for use in formal communication.  
  • Magazines: Magazines may require the use of different fonts. If you are unsure what font to use, contact identity@UND.edu.  

Typography Usage

While our typefaces can be arranged in multiple ways, it is important to maintain the proper hierarchy. Our headline style uses Trade Gothic set large and tight. Smaller, looser contextual headline copy is used as needed. Concise, bold headlines are preferred. Sentinel is the next typography tier that can be added to emphasize important body copy. Lastly, large sections of body copy use Helvetica Neue set with spacious leading. 

For more direction on how to use our fonts and set paragraph/character styles, complete brand training. 

und brand typography usage examples

Division of Marketing & Communications
identity@UND.edu
    We use cookies on this site to enhance your user experience.

    By clicking any link on this page you are giving your consent for us to set cookies, Privacy Information.

    UND.info@UND.edu  |  701.777.3000
    • YouTube
    • Instagram
    • Facebook
    • TikTok
    • Twitter
    • LinkedIn
    • Campus Map
    • Employment
    • Vector Solutions Training
    • UND Today
    • U Letter
    • Report Safety Concern
    University of North Dakota

    © 2023 University of North Dakota - Grand Forks, ND - Member of ND University System

    • Accessibility & Website Feedback
    • Terms of Use & Privacy
    • Notice of Nondiscrimination
    • Student Disclosure Information
    • Title IX
    ©