Typography
Consistent typography elevates copy to a consistent visual representation.
UND's brand uses specific licensed typefaces and their license-free alternatives when necessary. Licensed typefaces are used by design professionals. License-free options are available for individuals who don't work with our brand regularly but need to create branded material on occasion.
Brand Fonts
Licensed Typefaces
Design professionals employed by UND should use our licensed typefaces:
- Trade Gothic Pro Bold Condensed #20
- Dejanire Headline (Medium and Bold)
- Helvetica Neue (Roman, Italic, Bold, Bold Italic)
Licensed typefaces are provided after a designer completes brand training.
License-Free and Libre Typefaces
UND stakeholders without access to the licensed typefaces can substitute them with these comparable fonts, which do not require purchased licenses.
- Substitute Trade Gothic with Oswald Medium
- Substitute Dejanire Headline with Nimbus Roman
- Substitute Helvetica Neue with Arial
Other Typefaces
- Friz Quadrata: Only for use in the UND Logo System.
- Helvetica: For use in directional and wayfinding signage.
- Serif fonts: Baskerville and Cardo for use in formal communication.
- Magazines: Magazines may require the use of different fonts. If you are unsure which font to use, contact identity@UND.edu.
Typography Usage
While our typefaces can be arranged in multiple ways, it is important to maintain the proper hierarchy. For more direction on how to use our fonts and set paragraph/character styles, complete brand training.
