Typography
Consistent typography elevates copy to a consistent visual representation.
UND's brand uses specific licensed typefaces and their license-free alternatives when necessary. Licensed typefaces are used by design professionals. License-free options are available for individuals who don't work with our brand regularly but need to create branded material on occasion.
Brand Fonts
Licensed Typefaces
Licensed typefaces are available to users who meet the requirements and complete the appropriate advanced brand training.
- Trade Gothic Pro Bold Condensed #20
- Dejanire Headline (Medium and Bold)
- Helvetica Neue (Roman, Italic, Bold, Bold Italic)
- Fuzzy Bubbles (Bold)
- Fuzzy Bubbles may be used when applying specific brand tones.
License-Free (Open-source)
Individuals without access to UND's licensed typefaces can substitute them with these comparable open-source fonts.
- Substitute Trade Gothic with Oswald Medium
- Substitute Dejanire Headline with Nimbus Roman
- Substitute Helvetica Neue with Arial
Fuzzy Bubbles does not have an alternate font. Complete one of the Adobe brand training tracks for access.
Other Typefaces
- Friz Quadrata: Only for use in the UND Logo System.
- Helvetica: For use in directional and wayfinding signage.
- Serif fonts: Baskerville and Cardo for use in formal communication.
- Magazines: Magazines may require the use of different fonts. If you are unsure which font to use, contact identity@UND.edu.
Typography Usage
While our typefaces can be arranged in multiple ways, it is important to maintain the proper hierarchy. For more direction on how to use our fonts and set paragraph/character styles, complete brand training.
