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University of North Dakota
  • Employee Resources
    • Job Openings
    • Benefits
    • Equal Opportunity
    • Staff Senate
    • TTaDA (Professional Development)
    • UCLC (Childcare)
    • University Council for Women+
    • University Senate
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  • Financial Services
    • Shared Service Center
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    • Procurement & Payment Services
    • Resource Planning & Allocation
    • Treasury
  • Operations
    • Facilities Management
    • Parking & Transportation
    • Policy Office
    • Records Management
    • Safety
  • Communication Services
    • Brand and Identity
    • Campus Postal Services
    • Duplicating
    • Marketing & Communications
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    • Web Support
Scope of this search:
Scope of this search:
  • Home
  • Brand
  • Visual Guide
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  • Brand
  • Logo System Show/hide children
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Identity

Identity System Guidelines

As stewards of the UND brand, it is our responsibility to uphold the consistent visual representation of the University’s image throughout all communication efforts. Consistent representation stretches across design style, color, typography, photography, video, and graphics.  

Design Style

Our design styles can be classified as clean and modern. Less is often more. 

  • Reduce the use of overly saturated and busy backgrounds. 
  • Eliminate the use of special effects (e.g., beveling, drop shadows, etc.) unless they are necessary for readability. 
  • Use white or solid saturated colors from the UND color palettes. 
  • Use simple typefaces from one of the recommended UND typefaces. 
  • Minimize copy and organize it based on your messaging goals.  
  • Format copy in bullets or use short lines or columns. 

Sample Designs

  • Grand Reopening flyer and digital sign. Enlarge Image
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Division of Marketing & Communications
identity@UND.edu
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    UND.info@UND.edu  |  701.777.3000
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