Graphic Elements

UND has several brand assets that work together to create the bold style that reflects our brand.

These elements must be used correctly and consistently. Explore this page to learn more about each assets purpose. For more information on how to obtain these assets, what brand tone each asset fits into and how to combine them with other brand assets, complete brand training.

Forward Arrows

Forward arrows reflect a student’s journey to excellence. Always pointing forward, this asset is used to heighten the visual impact of background content and photography.

Composed of set angle, forward arrows are symmetrical and point to the right, showing forward movement. They are applied to content using specific opacities and may be stacked to create depth. To avoid a rigid appearance, arrow points should not align vertically.

Default opacity for gray and white forward arrows is 10% and can be adjusted based on the background. For instance, a range of 20 to 40% opacity is used for arrows over photos. Green forward arrows are only used at 100% opacity.

Arrow Color

Select the correct forward arrow color:

• Gray forward arrow is used on light backgrounds.
• White forward arrow is used on dark backgrounds.
• Green forward arrow is used on solid green backgrounds over other forward arrows and over photos.

Arrow Strokes

Like forward arrows, arrow strokes, which are green or white, scale across the canvas and always point right. They may be used alone, grouped, or layered with forward arrows.

Arrow strokes can be added to forward arrows when using specific brand tones.

Slashes

Slashes reflect UND’s unity and tightknit community. These brand assets are used as subtle tools to frame content and guide focus.

Slashes are composed of the same angle as forward arrows. They are cropped at the edge of a point to ensure a clean edge.

Forward arrows and slashes can be applied separately or as joined elements. Forward arrows determine the direction of slashes. Slashes are always parallel to the closest horizontal side of a forward arrow. When slashes and forward arrows overlap, the edge of a slash must align with the edge of the arrow.

Slash Color

Select the correct slash color:  

• Green slashes are used on light backgrounds.
• White slashes are used on dark backgrounds.

Pattern

The pattern adds depth and visual interest to backgrounds. Built from the same angle, it complements other brand elements when properly aligned.

Pattern Color

Select the correct pattern color:

• The green pattern and gray pattern are used on light backgrounds.
• The white pattern and gray pattern are used on dark backgrounds.
• The dark green pattern is used on UND green backgrounds only.