Graphic Elements

UND has several graphic elements that work together to create the bold style that reflects our brand.

These elements must be used correctly and consistently. For more direction on how to use our graphic elements, complete brand training. 

Forward Arrows

Forward arrows reflect a student’s journey to excellence. Always pointing forward, this graphic element is used to heighten the visual impact of background content and photography.  

Composed of 56-degree angles, forward arrows are symmetrical and point to the right, showing forward movement. They scale across the canvas with light opacity and can be stacked to build depth. To prevent a rigid design, the arrows’ points should not be vertically aligned.  

Default opacity for gray and white forward arrows is 10% and can be adjusted based on the background. For instance, a range of 20 to 40% opacity is used for arrows over photos and green forward arrows must be kept at 100% opacity.  

Arrow Color

Select the correct forward arrow color:  

• Gray forward arrow is used on backgrounds that are light.  
• White forward arrow is used on backgrounds that are dark.  
• Green forward arrow is used on solid green backgrounds over other forward arrows and over photos.  

Arrow stroke can be added to basic forward arrows when using specific mood boards. 

Slashes

The slashes reflect UND’s unity and tightknit community. These graphic elements are used as subtle tools to frame content and photography.  

Slashes are composed of 56-degree angles or skewed rectangles at 35 degrees. They are cropped at the edge of a point to ensure a clean edge.  

Forward arrows and slashes can be applied separately or as joined elements. Forward arrows determine the direction of slashes. Slashes are always parallel to the closest horizontal side of a forward arrow. When slashes and forward arrows overlap, the edge of a slash must align with the edge of the arrow.  

Slash Color

Select the correct slash color:  

• Green slashes are used on backgrounds that are light.  
• White slashes are used on backgrounds that are dark.  

Slashes with shadows are interchangeable with basic green and white slashes when using specific mood boards. 

Pattern

The pattern is composed of 56-degree angles and complements the forward arrows and slashes. When the pattern, slashes and forward arrows overlap, align angle edges to each other.  

Pattern Color

Select the correct pattern color:  

• The green pattern and gray pattern are used on backgrounds that are light.  
• The white pattern and gray pattern are used on backgrounds that are dark.  
• The dark green pattern is used on UND green backgrounds only.