Graphic Elements

UND has several brand assets that work together to create the bold style that reflects our brand.

These elements have been carefully designed to reflect our brand and are built around a 55-degree angle as their foundation. They must be used correctly and consistently. Explore this page to learn more about each assets purpose. For more information on how to obtain these assets, what brand tone each asset fits into and how to use them together, complete brand training.

Forward Arrows

Forward arrows reflect a student’s journey to excellence. Always pointing forward, this asset is used to heighten the visual impact of background content and photography.

Forward arrows are symmetrical and point to the right, showing forward movement. They are applied to content using specific opacities and may be stacked to create depth. To avoid a rigid appearance, arrow points should not align vertically.

Default opacity for gray and white forward arrows is 10% and can be adjusted based on the background. For instance, a range of 20 to 40% opacity is used for arrows over photos. Green forward arrows are only used at 100% opacity.

Forward Arrow Color

Select the correct forward arrow color:

Gray forward arrow is used on gray and light backgrounds.
White forward arrow is used on gray and dark backgrounds.
Green forward arrow is used on solid green backgrounds over other forward arrows and over photos.

Arrow Strokes

Like forward arrows, arrow strokes, scale across the canvas and always point right. They create a layered and casual feel when used. They may be used alone, grouped, or layered with forward arrows.

Arrow strokes can be added to forward arrows when using specific brand tones.

Arrow Stroke Colors

Select the correct arrow stroke color:

Green arrow strokes are used on light backgrounds.
White arrow strokes are used on dark backgrounds.

Slashes

Slashes reflect UND’s unity and tightknit community. These brand assets are used as subtle tools to frame content and guide focus.

Slashes match our brand angle and are cropped at the end of a point to ensure a clean edge.

Forward arrows and slashes can be applied separately or as joined elements. Forward arrows determine the direction of slashes. Slashes are always parallel to the closest horizontal side of a forward arrow. When slashes and forward arrows overlap, the edge of a slash must align with the edge of the arrow.

Slash Color

Select the correct slash color:

Green slashes are used on light backgrounds.
White slashes are used on dark backgrounds.

Pattern

The pattern adds depth and visual interest to backgrounds. Built from the brand angle, it complements other assets when properly aligned.

Pattern Color

Select the correct pattern color:

The green pattern and gray pattern are used on light backgrounds.
The white pattern and gray pattern are used on dark backgrounds.
The dark green pattern is used on UND green backgrounds only.