Brand Symbols

We focus on our goals with the eye of a hawk, rise above whatever challenges come our way and use the fire that burns inside us to achieve great things. 

These symbols represent our undeniable commitment and passion for achievement.

UND Motto: LUX ET LEX – Light and Law

As part of the University seal, our Lux et Lex — light and law — motto epitomizes our academic philosophy. Light is our passion for discovery and critical thinking. Law is our disciplined approach and commitment to proven results.

The Eternal Flame

The Eternal Flame is the physical manifestation of our Lux et Lex motto. It represents our unrelenting passion for making tangible impacts and our resilience to keep moving forward.  

No matter how frigid our weather, our Eternal Flame is always lit and always moving, bending to the winds of change, but never surrendering to them. The Eternal Flame is all of us. It is our legacy, our spirit of perseverance and our future — the torch that is passed on to those who want to make a difference.  

The Fighting Hawk

The Fighting Hawk embodies the collective determination of UND. It represents our piercing vision, our mentality to rise above adversity and our steadfast approach to seizing our goals.